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Build detailed buyer personas and audience profiles from research. Use this skill whenever the user mentions audience, buyer persona, ideal customer, target market, ICP, watering holes, 'who am I selling to', customer research, or audience profile. Also use when content feels unfocused or generic (that's an audience problem), when conversion is low because messaging doesn't resonate, when starting

Define or extract a consistent brand voice that other skills can use. Three modes: Extract (analyze existing content), Build (interview-based), Auto-Scrape (from URL). Use when copy sounds generic, when starting any new project, when voice feels inconsistent across channels, when onboarding a new brand, or when any skill needs voice-profile.md but it doesn't exist yet. This is always the first ski

Designs cancel flow UX, dunning email sequences, win-back campaigns, and retention triggers. Covers the full churn prevention lifecycle from early warning signals to 90-day win-back. Use when someone mentions 'churn', 'retention', 'cancel flow', 'dunning', 'win-back', 'users leaving', 'reducing churn', 'keep users', 'customers canceling', 'payment failed', 'failed payments', 'losing subscribers',

Brand-grounded Remotion video pipeline. Take a brief, ground it in `brand/` (voice, audience, positioning, creative-kit), write a beat sheet, scaffold a fresh Remotion project, generate any required assets, compose with frame-driven animations, and bake a final MP4. Use this skill whenever the user wants to build a NEW Remotion video from scratch — product films, motion graphics, code-driven shade

A senior marketing operator for any project. Orchestrates 58 marketing skills to build brands, generate content, and distribute across channels. Use this skill whenever the user wants to do marketing — brand voice, copy, SEO, email, social, launches, or anything marketing-related. Also triggers on 'help me market', 'write copy', 'launch strategy', 'brand voice', 'SEO', 'content', 'email sequence',

Research and analyze competitors to find positioning gaps and strategic opportunities. Use this skill whenever the user mentions competitors, competitive analysis, competitor teardown, market landscape, 'who else does this', 'how are we different', or competitor research. Also trigger when the user is entering a new market, when positioning feels weak or generic, when preparing for a launch, when

Creates high-converting 'X vs Y' and 'X alternatives' SEO pages that capture comparison search traffic. Researches competitors, writes honest comparison content, and adds schema markup (FAQPage, ItemList). Use when someone needs alternatives pages, comparison content, or says 'alternatives page', 'vs page', 'comparison', 'competitor alternatives', 'X vs Y page', or wants to capture competitor bran

Take one piece of long-form content and atomize it into 10-20 platform-specific posts across 8 platforms (Twitter/X, LinkedIn, Instagram, Reddit, TikTok, YouTube, Threads, Bluesky). Turns blog posts, podcasts, videos, and newsletters into native social content for each platform. Use this skill whenever someone has existing content they want to distribute — even if they don't say 'atomize' explicit

Optimizes multi-step conversion flows including signup, onboarding, upgrade, and checkout. Maps each step, identifies friction and drop-off risks, then recommends specific copy/UX changes with A/B test plans. Use when someone says 'signup flow', 'onboarding optimization', 'checkout conversion', 'paywall optimization', 'activation rate', 'funnel analysis', 'why are users dropping off', 'registratio

Create new marketing skills for the mktg playbook. Use when the agent needs to add a new capability, someone says 'create a skill', 'new skill', 'add a marketing skill', 'extend the playbook', 'I need a skill for X', 'build a skill', 'make a skill for Y', or 'add capability for Z'. Also use when someone wants to capture a marketing workflow they just did into a reusable skill, or when they say 'tu

Generate visual asset briefs, ad copy variants, AI image prompts, video scripts, and storyboards. Full creative production system with 5 specialized modes: product photos, product video, social graphics, talking heads, and ad creative. Make sure to use this skill whenever the user mentions any visual or creative marketing need — ad creative, image prompts, video scripts, thumbnails, banners, socia

Enhance an existing marketing plan with parallel research. Use when the agent has a draft plan (brand strategy, campaign brief, content calendar, launch plan) that needs strengthening with real data. Triggers on 'deepen this plan', 'strengthen this strategy', 'research gaps in my plan', 'make this plan better', 'this plan is too surface level', 'add research to this', 'validate this plan', 'back t

Write copy that converts. Use when writing landing pages, emails, sales copy, headlines, CTAs, social posts, cold emails, or any persuasive text. Triggers on 'copy', 'copywriting', 'sales copy', 'landing page copy', 'cold email', 'headlines', 'write me a page', 'make this convert', 'rewrite this copy', or any request involving persuasive writing. Three modes: Generate (write from scratch), Edit (i

Audits brand/ files for completeness, consistency, and freshness. Use when the agent or user wants to review brand files, audit marketing docs, check brand consistency, verify brand health, or assess what's missing from brand memory. Produces a structured audit report with per-file scores, cross-file contradiction detection, staleness flags, and recommended next skills to run. This is the quality

Build automated email flows that nurture, convert, and retain. Creates complete sequences for welcome, nurture, launch, re-engagement, and onboarding with subject lines, body copy, timing, and A/B test plans. Use when someone needs email automation, a drip campaign, welcome series, launch emails, post-purchase emails, abandoned cart recovery, or says 'email sequence', 'drip campaign', 'welcome ser

Web scraping, search, crawling, and browser automation via the Firecrawl CLI. Use this skill whenever the user wants to search the web, find articles, research a topic, look something up online, scrape a webpage, grab content from a URL, extract data from a website, crawl documentation, download a site, or interact with pages that need clicks or logins. Also use when they say "fetch this page", "p

Plans free tools, calculators, generators, and interactive widgets that attract target audience through search and social sharing. Engineering as marketing — build something useful, capture leads. Use when someone wants to build a free tool for marketing, says 'free tool', 'calculator', 'generator', 'engineering as marketing', 'side project marketing', 'interactive widget', 'lead generation tool',

Create stunning, animation-rich HTML presentations from scratch or by converting PowerPoint files. Zero dependencies — single HTML files with inline CSS/JS. Use when the user wants a presentation, pitch deck, conference talk slides, HTML slideshow, slide deck, investor deck, demo day slides, keynote-style presentation, or says 'make slides', 'presentation', 'pitch deck', 'conference talk', 'conver

Use when the user wants to generate an image or video via Higgsfield AI. Covers 30+ models: Soul V2, Seedance 2.0, Kling 3.0, Veo 3.1, GPT Image 2, Nano Banana 2. Also covers Marketing Studio — branded ad video/image with avatars and products. Use whenever: "generate an image", "make a video", "animate this photo", "image-to-video", "img2vid", "edit this image with AI", "produce a clip", "create a

Use when the user wants professional brand-quality product images via Higgsfield's mode-specific prompt enhancement pipeline. Entry point for any product visual with a specific format or platform target. Use whenever: "product photoshoot", "lifestyle product shots", "Pinterest pin", "hero banner", "ad pack", "virtual try-on", "studio shot", "carousel images", "Meta ads creative", "model wearing pr

Use when the user wants to train a reusable face-faithful Soul Character identity on Higgsfield. One-time training returns a reference_id passed to Soul models in higgsfield-generate via `--soul-id`. Use this skill whenever: "train soul character", "create my Soul", "train my face", "make my digital twin", "build me an avatar", "create a character of me", "set up identity for video", "I want my fa

Generate images using the brand's visual identity and Gemini API. Reads brand/creative-kit.md for visual style, crafts narrative prompts, and produces images via Nano Banana Pro (gemini-3-pro-image-preview). Supports on-brand and freestyle modes. Use when the user needs a blog header, social graphic, product shot, hero image, banner, thumbnail, or any generated image. Also use proactively when bui

Strategic keyword research powered by web search and brand context. Use this skill whenever the user mentions keywords, keyword research, SEO topics, content topics, 'what should I write about', content strategy, blog ideas, search traffic, or content planning. Also trigger when the user wants to plan what content to create, when existing content isn't attracting search traffic, when any skill nee

Scan the current market landscape and produce a ground-truth ecosystem snapshot. Chains /last30days for live research, validates with user, and writes brand/landscape.md with a Claims Blacklist that hard-gates all content generation. Use when: "landscape", "ecosystem", "market snapshot", "ground truth", "what's happening", "refresh landscape", "market trends", or before any content campaign to ver

When the user wants to plan a product launch, feature announcement, release strategy, or go-to-market plan. Also use when the user mentions 'launch plan', 'go to market', 'GTM', 'Product Hunt', 'beta launch', 'how do I launch', 'pre-launch', 'launch checklist', 'distribution plan', 'release strategy', 'feature announcement', or is about to ship something and needs a distribution plan. Even vague r

Create high-converting free resources that capture emails and build trust. Produces complete lead magnets (ebooks, checklists, templates, toolkits, quizzes) with landing page copy, thank-you page, and follow-up email sequence. Use when someone needs a list-building asset, wants to grow their email list, needs an opt-in incentive, a content upgrade, a gated download, or top-of-funnel content. Trigg

Record product demos and walkthroughs for marketing assets. Two modes: quick screenshot-stitch demos via ply + ffmpeg, or polished Remotion compositions. Use when the user mentions product demo, demo video, walkthrough video, feature showcase, screen recording, GIF demo, product tour, onboarding video, visual tutorial, feature walkthrough, landing page video, hero video, product video, app preview

Knowledge skill that applies behavioral psychology and persuasion principles to any marketing asset. Covers Cialdini's 6 principles, cognitive biases, and ethical persuasion frameworks. This skill is invoked BY other skills to enhance their output. Use it whenever copy needs more psychological weight, when a landing page feels flat, when email sequences lack urgency, or when any marketing asset ne

First-run conversational setup wizard for marketing-cli. Use when /cmo detects no populated brand files and no cmo-preferences.md, when the user just installed marketing-cli for the first time, or when they say things like "set up marketing", "start marketing", "marketing wizard", "I just installed marketing-cli", "onboard me", "first time", "initial setup". Asks 3 sharp questions (identity, postu

Read tweets, threads, bookmarks, articles, and user timelines on X (formerly Twitter) using an authenticated GraphQL flow. Use this skill whenever the user mentions a tweet URL, a Twitter thread, an X bookmark, a Twitter article, reading their X bookmarks, pulling a thread, or grabbing X content — even if they don't explicitly say 'use mktg-x'. Requires MKTG_X_AUTH_TOKEN and MKTG_X_CT0 env vars. D

Design, write, and grow editorial newsletters with consistent voice and format. Creates newsletter strategy, templates, and growth playbook. Use when someone wants to start a newsletter, improve an existing one, grow subscribers, write a newsletter issue, plan newsletter content, or set up on Substack, Beehiiv, Ghost, or ConvertKit. Triggers on 'newsletter', 'editorial', 'weekly email', 'subscribe

Backlink + distribution checklist that expands a site's KD ceiling beyond what on-page work alone can earn. Use when the user mentions 'backlinks', 'off-page SEO', 'directory submissions', 'guest posts', 'outreach targets', 'link building', 'submit to directories', 'get listed in listicles', 'Product Hunt launch backlinks', or asks 'how do I get more domain authority'. Generates a prioritized, res

Audits existing landing pages for conversion rate optimization. Scores hero section, CTA placement, social proof, objection handling, and form friction on a 1-10 scale. Use when someone says 'audit my landing page', 'improve conversions', 'why isn't my page converting', 'CRO audit', 'landing page feedback', 'optimize my signup page', 'page review', 'conversion rate', 'bounce rate is high', 'nobody

On-brand visual marketing content using Paper MCP and parallel agent teams. Reads the project's brand/ directory to build a design system, then spawns designer agents in parallel — each creating a unique artboard with a different on-brand layout interpretation. Intelligently adapts agent count and approach based on user goals via AskUserQuestion interrogation. Produces Instagram carousels, TikTok

Find the angle that makes something sell. Use this skill whenever the user mentions positioning, angles, differentiation, unique selling proposition, 'how do I stand out', 'what makes us different', value proposition, messaging framework, or 'find the hook'. Also trigger when copy isn't converting (often a positioning problem), when marketing feels generic, when launching a product, creating a lea

Schedule social posts to any of 30+ providers via a running postiz instance (hosted at api.postiz.com or self-hosted). Use this skill whenever someone wants to post, schedule, or publish a draft to LinkedIn, Reddit, Bluesky, Mastodon, Threads, Instagram, TikTok, YouTube, Pinterest, Discord, Slack, or any non-Twitter social channel. ALWAYS chain content-atomizer first for platform-specific copy — t

When the user wants help with pricing decisions, packaging, monetization strategy, or subscription models. Also use when the user mentions 'pricing', 'price', 'monetization', 'freemium', 'Van Westendorp', 'how much should I charge', 'pricing tiers', 'good-better-best', 'SaaS pricing', 'subscription model', 'free vs paid', 'packaging', 'pricing page', 'annual vs monthly', or is deciding between fre

Designs viral referral programs with incentive structures, sharing mechanics, and tracking. Covers one-sided, two-sided, tiered, and milestone models with viral coefficient calculations. Use when someone wants word-of-mouth growth, viral loops, invite programs, or says 'referral', 'viral loop', 'word of mouth', 'invite program', 'refer a friend', 'growth loop', 'referral incentive', 'affiliate pro

Agent-native marketing cli: 51 skills, 5 research agents, brand memory that compounds, plus a local Studio dashboard (beta). single agent-native cli, then /cmo in ur coding agent..

Add a new expert to the Remotion experts page

Agent-native marketing cli: 51 skills, 5 research agents, brand memory that compounds, plus a local Studio dashboard (beta). single agent-native cli, then /cmo in ur coding agent..

Add a new sound effect to @remotion/sfx

Add an interactive demo to the Remotion documentation. Use when creating a new <Demo> component for docs pages.

Fix a Dependabot PR by updating all monorepo instances of the dependency, running bun install, and pushing

Correct naming for a PR

Open a pull request for the current feature

Generate a report about a video

Add a test case to the web renderer