Skills publicadas
cross-platform
Orchestrate workflows that span Meta, Google, and LinkedIn Ads simultaneously. Sub-skills cover CRM audience sync across all platforms, unified performance dashboards, and efficiency-based budget rebalancing recommendations.
cross-platform-crm-sync
Upload a single CSV of CRM leads/contacts as a custom audience on Meta, Google Ads (customer match), and LinkedIn (DMP segment) simultaneously. All PII is SHA-256 hashed client-side before upload. Triggers on prompts about syncing CRM leads to multiple platforms at once.
meta-ads-fatigue-monitor
Detect Meta Ads creative fatigue before CTR collapses. Compares current vs previous window insights, flags ads with CTR drops above threshold or frequency cap breaches. Returns an HTML report with sorted fatigue list. Triggers on prompts about creative fatigue, CTR decay, frequency checks, or rotating stale creatives.
google-ads
Parent skill for Google Ads operations — campaigns, keywords, search terms, negatives, audits. Delegates to specialized sub-skills for keyword analysis, negative mining, performance auditing, and search-term classification.
cross-platform-budget-rebalance
Recommend budget reallocation across Meta, Google, and LinkedIn based on per-platform CPA efficiency. Computes efficiency score (bestCPA/platformCPA) and weights budget proportionally. Read-only — recommendations must be applied manually. Triggers on prompts about where to shift budget or which platform to scale.
meta-ads-audience-builder
Build Meta custom audiences from CSV files (CRM leads, email/phone lists, WhatsApp contacts). Hashes PII client-side (SHA-256, normalized per Meta spec) before upload. Triggers on prompts about uploading leads/contacts/lists as custom audiences on Meta.
google-ads-keyword-analyzer
Analyze Google Ads keywords — quality score, impression share, CPC, conversions. Flags low-QS (≤4) and low-IS (<50%) keywords. Triggers on prompts about keyword performance, quality score issues, or impression share gaps.
google-ads-performance-auditor
Google Ads period-over-period performance audit. Compares impressions, clicks, CTR, spend, CPC, conversions, CPA between current and previous window of same length. Generates HTML executive report. Triggers on prompts about performance audits, period comparisons, or "how is the account doing".
google-ads-negative-keywords
Mine negative keyword candidates from Google Ads search terms (terms with impressions + clicks + cost but zero conversions + low CTR). Can optionally bulk-apply negatives to an ad group with explicit confirmation. Triggers on prompts about wasted spend, negative keyword lists, or search term cleanup.
linkedin-ads
Parent skill for LinkedIn Ads operations — campaigns, creatives, analytics, DMP segments (custom audiences). Delegates to sub-skills for ABM audience builds, bid optimization, bulk campaign edits, and creative format analysis.
linkedin-ads-bid-optimizer
Analyze LinkedIn campaign CTR, conversions, and actual CPC vs bid, then suggest ±% bid adjustments. Can apply adjustments with explicit confirmation. Triggers on prompts about bid tuning, CPC/CTR optimization, or reallocating spend to winning campaigns.
linkedin-ads-creative-strategist
Analyze LinkedIn creative format performance (single image, carousel, video, document, lead gen) and suggest next formats to test. Aggregates by format across all creatives in a campaign. Triggers on prompts about which format to double down on, lead gen performance, or creative testing strategy.
meta-ads
Parent skill for Meta (Facebook/Instagram) Ads operations — campaigns, ad sets, ads, creatives, audiences, insights. Delegates to specialized sub-skills for bulk creative uploads, custom audience builds, fatigue detection, and spend tracking.
google-ads-search-terms
Extract Google Ads search terms report and classify by intent (commercial, informational, navigational, unknown) using PT/EN keyword hints. Triggers on prompts about search terms, intent analysis, or finding keyword opportunities.
meta-ads-spend-tracker
Track Meta Ads daily spend against a monthly budget. Projects end-of-month spend based on current pace, flags when burn rate exceeds expected pace, and generates a daily spend chart. Triggers on prompts about budget pacing, monthly projections, burn rate, or spend anomalies.
linkedin-ads-audience-builder
Build LinkedIn DMP segments from CSV for ABM campaigns. Supports USER_EMAIL_LIST (contacts) and USER_COMPANY_LIST (companies). Hashes emails with SHA-256 before upload. Triggers on prompts about uploading contact/company lists or building ABM audiences on LinkedIn.
meta-ads-creative-strategy
Bulk upload Meta Ads creatives from local folder or Google Drive, generate copy variations (headlines, primary text, descriptions), and structure ad sets by creative angle. Use when user asks to upload creatives, create ads in bulk, or launch campaigns from a batch of assets.
cross-platform-dashboard
Consolidated performance dashboard across Meta, Google, and LinkedIn Ads. Aggregates spend, clicks, conversions, CTR, CPC, CPA into a single HTML report with spend/conversion share donut charts. Triggers on prompts about overall performance, cross-channel reports, or "how are we doing this month".
linkedin-ads-bulk-editor
Bulk edit LinkedIn campaigns from CSV — status, daily budget, unit cost (bid). Preview before apply, confirmation required. Triggers on prompts about mass campaign edits, pausing many campaigns at once, or budget reallocations.
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