ur-grue

Writes the complete copy for a newsletter subscribe page — headline, subheadline, value proposition, social proof block, what-to-expect section, and call-to-action button text — optimised for conversion without resorting to hype or false urgency.

Writes three push notification variants for a news story or content update, each optimized for different urgency levels and character limits, ready to paste directly into a CMS or notification platform.

Interprets audience engagement signals from a competitor's published piece — comments, shares, reader responses, social traction — to identify what resonated with the audience and why.

Produces a single-page sales document for a completed or nearly completed documentary, formatted for use at festival markets, in distributor meetings, and in international sales conversations.

Produces a structured research framework for tracing who ultimately owns and controls a company or media outlet — including parent companies, holding structures, investors, and beneficial owners — so journalists can identify conflicts of interest, editorial dependencies, or undisclosed relationships before publishing.

Produces a structured research brief on the known and probable funding sources of an NGO, think tank, advocacy group, or foundation — including disclosed donors, funding structures, potential conflicts of interest, and the key questions a journalist should pursue.

Writes a clear, credible editor's note that explains to readers why an article has been updated, corrected, retracted, or needs a disclosure — in plain language and a professional tone.

Produces a step-by-step research plan for identifying the copyright holder of a specific piece of content — image, footage, text, music, or other media — tailored to the content type and jurisdiction.

Takes a draft written by two or more contributors and rewrites it as a single, consistent voice — smoothing over clashing tones, register shifts, and stylistic inconsistencies while preserving every author's factual content and reported material.

Produces a structured, neutral summary of the current state of a public debate or controversy — mapping the main positions, the actors behind them, the evidence each side cites, and the unresolved questions — so a journalist can get up to speed quickly and identify the underreported angles.

Produces a written visual brief describing the architectural character, light conditions, landscape qualities, and cinematic potential of a specific location — giving a director, cinematographer, or art director a working picture of a place before a recce.

Turns a rough documentary concept into a complete pitch treatment — including logline, overview synopsis, narrative approach, character introductions, visual language, and production context — formatted for broadcaster or funder submission.