maxschottke-spec

Use when a site has lost visibility in AI search surfaces (Google AI Overviews, Google AI Mode, ChatGPT citations, Perplexity citations) or wants to systematically work toward being cited rather than just ranked. Trigger phrases include "AI Overviews recovery", "ChatGPT zitiert uns nicht mehr", "wir sind aus den AI Overviews rausgeflogen", "generative engine optimization", "GEO strategy", "AI sear

Use when an e-commerce business sells across multiple channels (own shop, Amazon, OTTO, eBay, Etsy, Zalando, etc.) and wants to know which channel is actually profitable vs which is bleeding money — e.g. "which channel makes money?", "is OTTO/Amazon worth it?", "channel break-even calculation", "marketplace profitability", "Kanal-Ökonomie", "soll ich den Channel zumachen?". Also triggers when ad b

Use when you need to **measure** (not just describe) brand citation frequency across AI search surfaces over time. Runs a configurable brand-mention prompt set weekly against ChatGPT (OpenAI API), Perplexity (Sonar API), and optionally Google AI Mode / AI Overviews / Bing Copilot / Claude.ai (manual workflow). Stores NDJSON history for trend analysis. Triggers from "track AI citations", "AI Overvi

Use when the user wants Google Search Console data pulled directly into the session instead of manually screenshotting / CSV-exporting from search.google.com. Pulls top queries, top pages, coverage status, manual actions, security issues, and Core Web Vitals field data via the GSC API in one call. Triggers from "pull GSC data for example.com", "Search Console deep dive", "GSC queries last 90 days"

Use when the user wants a basic SEO health check on a domain WITHOUT paying for any SEO tools — e.g. "kostenloser SEO-Check", "SEO ohne Sistrix", "ich habe nur Google Search Console und nichts anderes", "Anfänger-Audit", "wo fange ich beim SEO an", "billiges SEO" oder als Vorstufe vor dem entscheidet ob die kostenpflichtigen Tools (Sistrix, DataForSEO) sinnvoll sind. Anti-Use: NICHT für tiefere We

Use when an e-commerce or content site wants to deeply understand WHO their organic competitors are (often surprising — not the brands they think) and WHERE the competitors outrank them — e.g. "competitor analysis", "keyword gap analysis", "who outranks me", "Wettbewerber-Lücken", "wo verlieren wir gegen die Konkurrenz", "content opportunities from competitor SERPs". Produces a prioritized opportu

CSV-first weekly recovery review during an active SEO recovery. No SISTRIX API key required. Compares current and previous SISTRIX keyword exports and produces a structured Monday Check report with Recovery Signal Score, per-cluster recovery stage, winner/loser neutralization analysis, money-keyword protection list, URL-level recovery table, optional GSC cross-check, optional conversion-rate valid

Use when a website experienced a sudden visibility/ranking drop that correlates with a published Google Core Update — symptoms include broad ranking loss across many keywords in a short window (1–6 weeks), Sistrix VI dropping 30 %+ from peak, sales/leads falling despite no technical changes, the owner saying "we used to rank, now we don''t" but pages still load and index normally. Distinguishes Co

Use when generating a polished single-PDF SEO snapshot for a third-party domain owner. The output is a decision-maker-friendly document in plain language for non-SEO-experts (shop owners, founders, executives), not a technical site audit. Triggers include "send the owner of X.de an SEO snapshot", "generate a report for the owner", "show X.de their SEO status", "make a PDF for a non-technical decis

Use when setting up automated weekly PageSpeed Insights tracking for a set of URLs — to catch performance regressions before users notice, or to validate that performance optimizations actually stuck over time. Triggers from "weekly PSI tracking", "PageSpeed monitoring", "Core Web Vitals over time", "PSI cron", "performance drift detection", "set up automated lighthouse runs". Uses the free Google

Orchestrator and entry point for the seo-rescue plugin. Routes to the ten sub-skills covering SEO rescue work after Google Core Updates: free-tier audit, recovery framework, decision-maker PDF reports, channel economics, competitor gap analysis, weekly PSI tracking, AI search rescue, AI citations tracker (v0.4 — weekly cron measuring brand citations in ChatGPT/Perplexity/AI Overviews), GSC deep-di