Published skills
conversion-audit
Comprehensive funnel audit framework. Systematically reviews every page for conversion killers, missed opportunities, and quick wins. Produces a scored report with prioritized recommendations.
funnel-copy
Copywriting frameworks and templates for every funnel element. Headlines, CTAs, body copy, email sequences, objection handlers, and benefit stacks using AIDA, PAS, and StoryBrand frameworks.
ab-testing
A/B testing strategy and implementation for funnel pages. Defines what to test, how to structure variants, statistical significance thresholds, and common testing patterns.
analytics-setup
Sets up analytics and tracking for funnel pages. Covers GA4, Meta Pixel, Google Tag Manager, conversion tracking, and UTM parameter handling.
challenge-funnel
Multi-day challenge funnel (3, 5, or 7 days). Participants complete daily tasks, building momentum toward a paid offer at the end. Best for community building, coaching, and mid-ticket offers ($197–$997).
funnel-hacking
Reverse-engineer any live public sales funnel and rebuild it — adapted for the user's brand, copy, and offer — without copyright infringement. Handles single pages or entire multi-page funnels. Uses Russell Brunson's Hook/Story/Offer framework to deconstruct what makes a funnel convert, then delegates the build to the funnel-builder agent.
conversion-ux
Conversion-focused UX patterns for sales funnel pages. Apply these patterns to every page to maximize conversion rates. Covers layout, CTA placement, social proof, urgency, and friction reduction.
design-system
Design system and visual language for sales funnels. Provides color palettes, typography, spacing, component styles, and theming guidelines for a polished, premium look.
saas-funnel
Builds a 4–6 page SaaS trial/signup funnel. Converts visitors into free trial users or freemium signups, then nurtures to paid. Best for software products with recurring revenue.
application-funnel
Application/qualification funnel for high-ticket offers ($2,000+). Filters leads through an application before booking a sales call. Best for coaching, consulting, agencies, and premium programs.
deploy-vercel
Deploys funnel pages to Vercel. Covers CLI setup, project init, framework detection, environment variables, and custom domains.
funnel-select
Decision-tree skill that recommends the optimal funnel type based on the user's business model, price point, audience, and goals. Returns a ranked recommendation with reasoning.
group-funnel
Builds a 2-page community group growth funnel. Drives free opt-ins to a group (Skool, Whop, Facebook Group, Discord, or any community platform) using a lead magnet. Use when the goal is to grow a free or paid community.
high-ticket-funnel
High-ticket sales funnel for offers $3,000+. Combines authority content, social proof, and a booked-call CTA. Best for coaching programs, masterminds, done-for-you services, and enterprise solutions.
page-speed
Page speed optimization guidelines and implementation patterns. Ensures all funnel pages meet Core Web Vitals targets for LCP < 2.5s, FID < 100ms, and CLS < 0.1.
deploy-cloudflare
Deploys funnel pages to Cloudflare Pages. Covers Wrangler CLI setup, direct upload, custom domains, and Cloudflare-specific optimizations.
deploy-netlify
Deploys funnel pages to Netlify. Covers CLI setup, deploy commands, environment variables, custom domains, and redirect configuration.
dns-management
Guides users through DNS configuration for custom funnel domains. Covers A/CNAME records, SSL setup, and platform-specific DNS requirements.
ecommerce-funnel
E-commerce product funnel optimized for physical and digital product sales. Covers product pages, cart optimization, upsells, and post-purchase flows. Best for DTC brands, Shopify stores, and digital product sellers.
evergreen-webinar-funnel
Automated evergreen webinar funnel. Simulates a "live" experience on-demand so leads can register and watch immediately (or at scheduled slots). Best for scaling a proven webinar without live hosting.
funnel-strategy
High-level funnel strategy skill. Helps define the funnel's goal, target audience, price point, traffic source, and overall conversion path before any code is written. Use this FIRST before selecting a funnel type.
marketing-stack
Integration guide for connecting funnels to marketing tools. Covers email providers (Mailchimp, ConvertKit, ActiveCampaign), payment processors (Stripe), CRM (HubSpot), and automation platforms.
optin-funnel
Builds a 2-page opt-in / lead generation funnel. Captures email addresses in exchange for a lead magnet (PDF, checklist, template, video, etc.). Use when the goal is to grow an email list.
product-launch-funnel
Jeff Walker–style Product Launch Formula funnel. Uses a sequence of pre-launch content (PLC) videos to build anticipation before opening cart. Best for courses, memberships, and high-ticket offers ($297–$2,000+).
membership-funnel
Recurring membership/subscription funnel. Acquires members with a free trial or low entry, then retains with ongoing value. Best for communities, content libraries, and recurring SaaS.
mobile-responsive
Mobile-first responsive design patterns for sales funnels. Ensures every page works flawlessly on all screen sizes with proper touch targets, readable typography, and fast load times.
vsl-funnel
Video Sales Letter funnel. A high-converting format that uses a long-form video to present the offer, followed by an order page. Best for info products, courses, and coaching in the $97–$2,000 range.
tripwire-funnel
Low-ticket tripwire funnel that converts cold leads into buyers with an irresistible $7–$47 offer, then upsells to the core product. Best for building a buyer list and offsetting ad spend.
webinar-funnel
Builds a 4–6 page webinar funnel. Drives registrations for a live or evergreen webinar that educates and sells. Best for products $297–$2,000+.
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