Published skills
hundred-million-offers
Create irresistible offers using the Value Equation, bonus stacking, risk-reversing guarantees, and ethical scarcity.
37signals-way
Build lean, opinionated products using the 37signals philosophy from Getting Real, Rework, and Shape Up.
clean-code
Writes readable, maintainable code using disciplined naming, small functions, and clean error handling. Triggers for discussions on code review, naming conventions, refactoring, test quality, and code readability.
contagious
Engineer word-of-mouth and virality using the STEPPS framework (Social Currency, Triggers, Emotion, Public, Practical Value, Stories). Trigger this skill when the user mentions terms related to virality, word-of-mouth, shareable content, or when designing shareable features and social media campaigns.
cro-methodology
Audits websites and landing pages for conversion issues and designs evidence-based A/B tests. Triggers when discussing conversion rates, A/B tests, visitor behavior, or diagnosing low signups and friction in checkout flows.
jobs-to-be-done
Discover what customers truly need by analyzing the job they hire your product to do. This skill helps understand customer choices, churn, and guides feature design.
lean-ux
Apply lean thinking to UX, focusing on hypothesis-driven design, collaborative sketching, and rapid experiments instead of heavy deliverables.
microinteractions
Design the subtle details -- triggers, rules, feedback, loops, and modes -- that elevate good products to great ones. Employ this skill for microinteractions, button feedback, loading states, state transitions, and form validation.
negotiation
Prepare and execute negotiations using tactical empathy, calibrated questions, and the Ackerman method.
design-everyday-things
Apply foundational design principles including affordances, signifiers, constraints, feedback, and conceptual models. Trigger when diagnosing user errors, reducing product complexity, or when phrases like "why is this confusing" or "human-centered design" are mentioned.
domain-driven-design
This skill helps model software around the business domain using bounded contexts, aggregates, and ubiquitous language. It triggers when discussing domain modeling, microservice boundaries, or code restructuring.
hooked-ux
Design habit-forming product loops using the Hook Model (Trigger, Action, Variable Reward, Investment). Use this skill for user retention, engagement loops, habit formation, push notifications, variable rewards, or when building streaks and progress systems.
improve-retention
Diagnoses and fixes user retention problems using behavior design (B=MAP). Triggered by terms like "users drop off," "churn analysis," or when analyzing retention curves and activation milestones.
top-design
Create award-winning, immersive web experiences, at the level of Awwwards-featured agencies. Ideal for premium websites, creative portfolios, impressive landing pages, and designs utilizing scroll animations or parallax storytelling.
ios-hig-design
Designs native iOS interfaces adhering to Apple Human Interface Guidelines. This skill is used for building iOS app components like tab bars, navigation stacks, sheets, modals, dark mode, and adapting layouts for various screen sizes.
storybrand-messaging
Clarifies brand messaging using a narrative structure that positions the customer as the hero.
predictable-revenue
Build a scalable outbound B2B sales process with specialized roles (SDR, AE, CSM).
refactoring-patterns
Applies named refactoring transformations to improve code structure without altering behavior. Triggered by terms like refactor this, code smells, extract method, or when cleaning legacy code and preparing for new features.
scorecard-marketing
Build quiz and assessment funnels to generate qualified leads with 30-50% conversion. Triggered by terms like lead magnet, quiz funnel, assessment tool, lead generation, or when designing self-assessment tools and marketing calculators.
blue-ocean-strategy
Create uncontested market space using value innovation instead of head-to-head competition. This skill triggers when terms like "blue ocean", "value innovation", or "uncontested market" are mentioned, or when exploring new market categories and comparing pricing strategies.
continuous-discovery
Build a weekly cadence of customer touchpoints using Opportunity Solution Trees, assumption mapping, and interview snapshots. This skill is triggered by terms like continuous discovery, opportunity solution tree, weekly interviews, assumption testing, discovery habits, product trio, outcome-based roadmap, or when setting up regular customer feedback loops.
clean-architecture
Structures software around the Dependency Rule, directing source code dependencies inward from frameworks to use cases and entities. Trigger when the user mentions terms like "architecture layers", "dependency rule", or "hexagonal architecture", or when decoupling business logic from databases.
lean-startup
Design MVPs, validated learning experiments, and pivot-or-persevere decisions using the Build-Measure-Learn loop.
made-to-stick
Craft messages that are understood, remembered, and drive action using the SUCCESs checklist (Simple, Unexpected, Concrete, Credible, Emotional, Stories). Use this skill when aiming for memorable messaging, effective value propositions, or when simplifying communication in pitch decks and other contexts.
ddia-systems
Designs data systems, understanding storage engines, replication, partitioning, transactions, and consistency models. It is triggered when discussing database choice, replication lag, partitioning strategies, consistency vs availability, ACID transactions, or choosing between SQL and NoSQL and designing data pipelines.
mom-test
Talk to customers without leading them, applying Mom Test rules: discuss their life, not your idea, ask about specific past experiences, and talk less. This skill is ideal for customer interviews, idea validation, and user research.
obviously-awesome
Defines product positioning by mapping competitive alternatives, unique attributes, and best-fit customers to the right market category. Trigger when launching a new product, entering a crowded market, or when the user mentions terms like "positioning" or "category creation".
crossing-the-chasm
Navigates the technology adoption lifecycle, from early adopters to the mainstream market. It triggers with terms like crossing the chasm or when a startup has early traction but struggles to grow beyond initial users.
design-sprint
Run a structured 5-day process to prototype, test, and validate product ideas with real users, ideal for making critical product decisions quickly, resolving stakeholder disagreements, or testing new concepts.
high-perf-browser
Optimizes web performance through network protocols, resource loading, and browser rendering internals. Use for topics like page load speed, Core Web Vitals, HTTP/2, resource hints, network latency, render blocking, TCP optimization, service workers, critical rendering path, diagnosing slow page loads, and optimizing time to first byte.
drive-motivation
Design motivation systems for products and teams using Autonomy, Mastery, and Purpose (AMP). Apply when discussing intrinsic motivation, ineffective gamification, team incentives, employee engagement, or reward systems.
influence-psychology
Apply the six principles of ethical persuasion (reciprocity, commitment, social proof, authority, liking, scarcity) to product design, copy, and sales.
system-design
Design scalable distributed systems using structured approaches for load balancing, caching, database scaling, and message queues. Trigger when the user mentions "system design", "scale this", "high availability", "rate limiter", "design a URL shortener", "system design interview", "capacity planning", or "distributed architecture", or when estimating infrastructure requirements.
inspired-product
Build empowered product teams using discovery and delivery dual-track. Trigger when the user mentions 'product discovery', 'empowered teams', 'product roadmap', 'product vision', or when restructuring product teams and defining product strategy.
software-design-philosophy
Manages software complexity using deep modules, information hiding, and strategic programming. Triggers when discussing module design, complex APIs, shallow classes, or when reviewing interface simplicity and abstraction effectiveness.
traction-eos
Implements the Entrepreneurial Operating System (EOS) to align vision and execution across a company. It triggers when terms like EOS, V/TO, quarterly rocks, Level 10 meetings, accountability chart, IDS process, Entrepreneurial Operating System, business operating system are mentioned, or when a growing company needs meeting structure, goal-setting frameworks, or a systematic approach.
one-page-marketing
Build a complete marketing plan covering the full customer journey from stranger to raving fan. This skill triggers when marketing terms are mentioned, or when building a plan from scratch, choosing acquisition channels, or designing the customer lifecycle.
pragmatic-programmer
Applies software craftsmanship meta-principles including DRY, orthogonality, tracer bullets, and design by contract. It triggers on terms like "best practices", "software craftsmanship", "technical debt prevention", and when evaluating build-vs-buy decisions or designing estimation approaches.
refactoring-ui
Audits and fixes visual hierarchy, spacing, color, and depth in web UIs. This skill is triggered by mentions of design issues, Tailwind styling, color palettes, visual hierarchy, design systems, spacing scales, component styling, or when building consistent design tokens, creating dark mode themes, improving data visualization clarity, or polishing UI details.
release-it
Build production-ready systems using stability patterns like circuit breakers, bulkheads, timeouts, and retry logic. Trigger when designing resilient microservices, planning zero-downtime deployments, or discussing system resilience.
ux-heuristics
Evaluates and improves interface usability through heuristic analysis. Triggers for terms like usability audit, UX review, navigation problems, or when reviewing designs for usability issues.
web-typography
This skill assists in selecting, pairing, and implementing typefaces for web projects, covering responsive typography, web font loading, and optimizing performance for readable content layouts.
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