ABM Playbook (TIER Framework)
Build a complete Account-Based Marketing playbook - tiered account list, buying-group map per tier, coordinated multi-channel plays, and pipeline acceleration plays for accounts already in cycle. ABM is structurally different from PLG, sales-led, and channel motions; this skill captures that difference rather than bolting it onto a generic GTM template.
Core Principle
ABM is a coordination problem, not a targeting problem. Most failed ABM programs pick
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