← Back to the catalog Cross-platform creative quality audit covering ad copy, video, image, and format diversity across all platforms. Detects creative fatigue, evaluates platform-native compliance, and provides production priorities. Use when user says "creative audit", "ad creative", "creative fatigue", "ad copy", "ad design", or "creative review".
View on GitHub ↗ Copy repo URL Copy SKILL.md link /plugin marketplace add kennyolofsson23-netizen/claude-code-config The exact command may vary by repository. Check the README on GitHub.
For the skill author
Shows your skill is listed on Skillteca, generates a backlink and trackable traffic.
Markdown HTML
[](https://www.skillteca.com.br/skills/ads-creative-kennyolofsson23-netizen?utm_source=badge&utm_medium=readme&utm_campaign=badge) Copy snippet Prime a codebase by reading every source file in full. Use when starting work on a new or unfamiliar project, or when the user asks to "learn the codebase", "read the codebase", "prime", or "get up to speed".
Marketing #ai by thedotmack
Removes unused code from this project with ultrawork mode, LSP-verified safety, and atomic commits. Triggers: remove dead code, cleanup, remove unused.
Marketing by code-yeongyu
Automate SendGrid email delivery workflows including marketing campaigns (Single Sends), contact and list management, sender identity setup, and email analytics through Composio's SendGrid toolkit.
Marketing #github #git by sickn33
Run a broad SEO audit across technical SEO, on-page SEO, schema, sitemaps, content quality, AI search readiness, and GEO. Use as the umbrella skill when the user asks for a full SEO analysis or strategy.
Marketing #seo #github by sickn33
Category alert
One short email with only the new Marketing skills. 4 minutes of reading, no spam, unsubscribe with one click.
You confirm your email on the first send. No spam. Unsubscribe with one click.
Cross-Platform Creative Quality Audit
Process
Collect creative assets or performance data from active platforms
Read ads/references/platform-specs.md for creative specifications
Read ads/references/benchmarks.md for CTR/engagement benchmarks
Read ads/references/scoring-system.md for weighted scoring algorithm
Evaluate creative quality per platform
Assess cross-platform creative consistency
Generate production priority recommendations
Per-Platform Assessment
Google Ads Creative
RSA: ≥8 unique headlines, ≥3 descriptions per ad group
RSA ad strength: "Good" or "Excellent"
Pin usage: minimal and strategic (over-pinning kills RSA flexibility)
Extensions: sitelinks (≥4), callouts (≥4), structured snippets, image
PMax asset groups: text + image + video + optional product feed
YouTube: video quality, hook, subtitles (see ads-youtube sub-skill)
Meta Ads Creative
Format diversity: ≥3 formats active (image, video, carousel, collection)
Creative volume: ≥5 creatives per ad set
Fatigue detection: CTR declining >20% over 14 days = FAIL
Video length: 15s max Stories/Reels, 30s max Feed
UGC/testimonial content tested
Advantage+ Creative enhancements enabled
Headline under 40 chars, primary text under 125 chars
LinkedIn Creative
Thought Leader Ads active, ≥30% budget for B2B
Format diversity: ≥2 formats tested (single image, carousel, video, document)
Video ads tested
Creative refresh: every 4-6 weeks
Professional tone appropriate for platform
TikTok Creative
≥6 creatives per ad group (Critical requirement)
All video 9:16 vertical 1080x1920 (non-negotiable)
Native-looking content (not corporate)
Hook in first 1-2 seconds
No creative active >7 days with declining CTR
Spark Ads tested (~3% CTR vs ~2% standard)
Sound-on optimization (never silent)
Safe zone compliance: X:40-940, Y:150-1470
Trending audio used
Microsoft Creative
RSA: ≥8 headlines, ≥3 descriptions
Multimedia Ads tested (unique rich format)
Ad copy optimized for Bing demographics (older, higher income, professional)
Action Extension utilized (unique to Microsoft)
Filter Link Extension tested
Creative Fatigue Detection
Signals of Fatigue
Signal Threshold Action CTR declining >20% over 14 days Refresh creative Frequency (Meta) >5.0 prospecting, >12.0 retargeting New audience or creative Watch time declining (TikTok) <3s average New hook needed QS declining (Google) Drop of 2+ points Refresh ad copy Engagement rate drop >30% decline Full creative overhaul
Refresh Cadence by Platform
Platform Recommended Refresh Google Search Every 8-12 weeks Meta Every 2-4 weeks LinkedIn Every 4-6 weeks TikTok Every 5-7 days (fastest fatigue) Microsoft Every 8-12 weeks YouTube Every 4-8 weeks
Format Diversity Matrix
Evaluate which formats are active per platform:
Format Google Meta LinkedIn TikTok Microsoft Static Image RSA image ext ✅ ✅ ❌ Multimedia Video YouTube, PMax ✅ ✅ ✅ (required) ❌ Carousel ❌ ✅ ✅ ❌ ❌ Collection ❌ ✅ ❌ ❌ ❌ Document ❌ ❌ ✅ ❌ ❌ Shopping PMax, Shopping Catalog ❌ Shop Shopping
Universal Creative Best Practices
Cross-Platform Safe Zone
900x1000px usable area works across all vertical placements
Keep critical elements centered and within safe margins
Test on mobile devices (75%+ of ad impressions are mobile)
Ad Copy Principles
Lead with benefit, not feature
Include clear CTA (what should they do next?)
Match ad message to landing page (message match)
Use numbers and specifics over vague claims
Test emotional vs rational appeals
Video Production Standards
H.264 codec, AAC audio, MP4 container
Minimum 720p (1080p preferred)
Subtitles/captions always (accessibility + sound-off viewing)
Brand mention within first 5s (awareness) or at CTA (performance)
Output
Creative Quality Report
Cross-Platform Creative Health
Google: ████████░░ X/X checks passing
Meta: ██████████ X/X checks passing
LinkedIn: ███████░░░ X/X checks passing
TikTok: █████░░░░░ X/X checks passing
Microsoft: ████████░░ X/X checks passing
Deliverables
CREATIVE-AUDIT-REPORT.md — Per-platform creative assessmentFatigue alerts (any creative past refresh cadence)
Format diversity gaps per platform
Production priority list (most impactful creative to produce next)
Quick Wins (format conversions, CTA changes, Spark Ads setup)
Read full description↓
Comments · No comments No comments yet. Be the first. 