Agency & Vendor Management
Overview
This skill covers how B2B marketers should select, structure, brief, and manage relationships with external agencies, freelancers, and vendors — including PR firms, content agencies, creative partners, SEO agencies, paid media specialists, and emerging AI-focused vendors. All practices are sourced exclusively from guests on the Exit Five podcast. No general best practices have been added.
Selecting the Right Agency or Vendor
PR Agencies
- P
[Description truncada. Veja o README completo no GitHub.]