Analytics diagnostic method
The method senior analysts use when they don't know what caused something. It is boring, slow-looking, and dramatically more accurate than the "dashboard hunt" pattern most agents default to.
If you remember one thing: dashboards describe, they don't explain. Getting from "traffic dropped 30%" to "the GA4 container got unpublished on Tuesday" requires a method, not a screenshot.
When to use this
- Any "why did X change?" question.
- Any funnel or cohort c
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