App Growth Playbook
Core Workflow
1. Assess Current State
Gather the following before selecting channels:
- Downloads: monthly installs, trend direction, organic vs. paid split
- Retention: D1, D7, D30 retention rates
- Revenue: ARPU, LTV, current monetization model
- Audience: primary demographic, geographic concentration, device split
- Current channels: what has been tried, what worked, what failed
2. Select Growth Channels
Use the channel selection matr
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