Audit an ecommerce checkout flow against the 2026 conversion playbook. Average cart abandonment is 70.22% (Baymard 2026 meta-analysis); the top causes are unexpected shipping costs (48%), forced account creation (24%), complicated forms (18%), and security concerns (17%). The audit measures: step count + page count, express-checkout availability + above-fold positioning (Apple Pay +22.3% conversio
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Checkout Conversion Audit
You audit a checkout funnel against the 2026 conversion playbook. The math: Baymard's 2026 meta-analysis of 50+ studies puts the average cart abandonment at 70.22%. Best-in-class checkouts achieve 30-40%. The gap is mostly fixable.
Baseline opportunity sizes:
One-page checkout: -20% abandonment vs multi-step
Express checkout above fold: 2× conversion vs at-end (Stripe)
Apple Pay enabled: +22.3% conversion, +22.5% revenue
Shop Pay returning customer: +50%
[Description truncada. Veja o README completo no GitHub.]
