Product/Service Launch Playbook Generator

Skill Purpose

Generate a complete, week-by-week launch playbook for any product, service, or feature launch. This skill produces a tactical plan with templates, checklists, email sequences, social posts, and metrics tracking -- everything needed to execute a successful launch.

When to Use

• User is planning to launch a new product, service, feature, or offering
• User asks for a launch plan, go-to-market strategy, or launch checklist
• User wants to coordinate a multi-channel launch campaign
• Triggered by /market launch or /market launch <product description>

How to Execute

Step 1: Gather Launch Context

Before generating the playbook, collect these inputs from the user (ask if not provided):

1. What are you launching? (product, service, feature, course, event)
2. Who is the target audience? (demographics, pain points, existing list size)
3. What is the primary launch goal? (revenue target, signups, downloads, awareness)
4. What is the launch date? (or desired timeline)
5. What channels do you have access to? (email list size, social following, ad budget, partnerships)
6. What is the price point? (if applicable)
7. Do you have existing customers/users? (for beta, testimonials, case studies)
8. What is the budget? (bootstrapped, moderate, well-funded)

Step 2: Determine Launch Type

Select the primary launch strategy based on the user's context:

Step 3: Generate the 8-Week Launch Timeline

Weeks 1-2: Foundation

Objective: Lock in positioning, build assets, set up infrastructure.

Tasks:

• Define launch positioning statement: "For [TARGET] who [PROBLEM], [PRODUCT] is a [CATEGORY] that [KEY BENEFIT]. Unlike [ALTERNATIVE], we [DIFFERENTIATOR]."
• Create launch one-pager (internal alignment doc)
• Set up landing page / waitlist page
• Set up analytics and tracking (UTM parameters, conversion goals, event tracking)
• Create launch-specific email list/segment
• Draft all email sequences (see Email Templates below)
• Brief design team on visual assets needed
• Identify 10-20 potential beta testers or early access users
• Research and list 20+ communities, forums, and groups where target audience gathers
• Set up social media content calendar tool

Deliverables:

• Positioning statement
• Landing page live
• Email sequences drafted
• Beta tester list

Weeks 3-4: Audience Building

Objective: Build anticipation, grow waitlist, recruit beta testers.

Tasks:

• Begin content seeding: publish 2-3 blog posts / threads related to the problem you solve
• Share behind-the-scenes content on social media (building in public)
• Start engaging in target communities (provide value, don't pitch yet)
• Reach out to beta testers with personal invitations
• Collect early feedback and testimonials from beta users
• Begin influencer/partner outreach (see Partner Coordination below)
• Set up referral mechanism for waitlist (e.g., viral waitlist with rewards)
• Create teaser content (sneak peeks, countdowns, problem-awareness posts)
• Record demo video or product walkthrough
• Write press release or media pitch (if relevant)

Content Calendar (Weeks 3-4):

Deliverables:

• 4-6 content pieces published
• Beta testers onboarded and providing feedback
• Waitlist growing
• Partner/influencer commitments secured

Weeks 5-6: Pre-Launch Intensification

Objective: Maximize anticipation, finalize assets, prep launch infrastructure.

Tasks:

• Send pre-launch email sequence to waitlist (see Email Templates)
• Increase social media posting frequency to daily
• Publish case study or results from beta testers
• Finalize pricing and offer structure
• Create launch-day content package (all posts, emails, and graphics ready)
• Brief partners/affiliates on launch plan and provide swipe copy
• Set up live chat or support for launch day
• Test all purchase/signup flows end-to-end
• Prepare FAQ document for support team
• Create urgency mechanism (early bird pricing, limited spots, bonus expiration)
• Rehearse launch day by walking through every step
• Set up real-time dashboard for launch metrics

Deliverables:

• All launch assets finalized and scheduled
• Partners briefed and ready
• Checkout/signup flow tested
• Support team prepared

Week 7: LAUNCH WEEK

Objective: Execute the launch with maximum impact and coordinated effort.

Day-by-Day Breakdown:

Monday - Soft Launch / VIP Access:

• Send early access email to VIPs, beta testers, and top waitlist members
• Post on social: "We're live for our early supporters"
• Collect first-day feedback and testimonials
• Monitor for bugs and issues
• Goal: First 50-100 users/customers

Tuesday - Public Announcement:

• Send main launch email to full list
• Publish launch blog post
• Post launch announcement on all social channels
• Submit to Product Hunt (if applicable -- schedule for 12:01 AM PT)
• Activate partner/affiliate promotions
• Begin paid ad campaigns (if applicable)
• Goal: Maximum visibility and traffic

Wednesday - Social Proof Push:

• Share first customer testimonials and results
• Repost/retweet customer reactions
• Send "look what people are saying" email
• Post in communities (with genuine value, not spam)
• Respond to every comment, mention, and question
• Goal: Build momentum through social proof

Thursday - Objection Handling:

• Publish FAQ or "everything you need to know" post
• Send email addressing top 3 objections
• Host live Q&A or AMA (Twitter Space, LinkedIn Live, webinar)
• Share comparison content (why this vs alternatives)
• Goal: Convert fence-sitters

Friday - Urgency and Scarcity:

• Send "early bird pricing ends soon" email
• Post countdown content on social
• Share final testimonials and case studies
• Activate scarcity mechanisms (limited spots, bonus expires)
• Goal: Drive final wave of conversions

Saturday/Sunday - Wrap Up:

• Send "last chance" email for any time-limited offers
• Compile launch week results
• Thank early customers publicly
• Begin post-launch content planning

Week 8: Post-Launch

Objective: Maintain momentum, collect feedback, plan next iteration.

Tasks:

• Send post-launch survey to new customers
• Compile and analyze launch metrics (see Metrics section)
• Write launch retrospective (what worked, what didn't, what to change)
• Transition from launch pricing to regular pricing
• Set up onboarding email sequence for new customers
• Plan next content calendar based on launch learnings
• Follow up with media contacts and partners with results
• Identify top customers for case studies
• Begin planni