Content Strategy
Plan and organize content that serves specific user personas at each stage of their journey. Content strategy bridges the gap between knowing who your users are (personas) and delivering the right message at the right time.
Purpose
Every piece of content should answer three questions:
- Who is this for? — Which persona are we addressing?
- Where are they? — What stage of their journey are they in?
- What do they need? — What information moves them forward
[Description truncada. Veja o README completo no GitHub.]