Direct Mail & Gifting
Overview
This skill covers B2B direct mail campaigns, personalized gifting strategies, ABM physical outreach, event-driven mail, and gifting automation. All practices are sourced exclusively from Exit Five podcast guests across 6 episodes. Do not supplement with general marketing knowledge — if a topic is not covered here, acknowledge the gap rather than invent guidance.
Campaign Architecture: Direct Mail as a Multi-Touch Sequence
When helping a user design
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