Market Research
Consulting-grade market research reports with professional formatting and strategic analysis frameworks.
Install
git clone https://github.com/thatrebeccarae/claude-marketing.git && cp -r claude-marketing/skills/market-research ~/.claude/skills/
Core Capabilities
- Porter's Five Forces — competitive intensity analysis
- PESTLE Analysis — macro-environmental scanning
- SWOT Analysis — strengths, weaknesses, opportunities, threats
- TAM/SAM/SOM — market sizing
- BCG Matrix — portfolio positioning
- Value Chain Analysis — margin and efficiency mapping
- Competitive Positioning Maps — quadrant-based competitor mapping
Report Structure
| Chapter | Content |
|---|---|
| 1. Executive Summary | Key findings, market size, growth rate, top recommendations |
| 2. Market Overview | Definition, scope, segmentation, history |
| 3. Market Size & Growth | TAM/SAM/SOM, CAGR, revenue forecasts |
| 4. Industry Dynamics | Porter's Five Forces assessment |
| 5. Competitive Landscape | Player profiles, market share, positioning map |
| 6. Customer Analysis | Segments, behavior, needs, trends |
| 7. Technology & Innovation | Emerging tech, disruption risk, adoption curves |
| 8. Regulatory & Macro | PESTLE analysis, compliance landscape |
| 9. Opportunities & Threats | SWOT synthesis, scenario analysis |
| 10. Strategic Recommendations | Prioritized actions, implementation roadmap |
| 11. Appendices | Data tables, methodology, bibliography |
Workflow
Phase 1: Research
- Define market boundaries and scope
- Deep web research for market data, reports, earnings calls
- Collect data points: market size, growth rates, player revenue, funding
- Identify 5-10 key competitors with detailed profiles
- Gather regulatory and macroeconomic data
Phase 2: Analysis
- Apply each framework to the collected data
- Cross-reference findings across frameworks
- Identify convergent themes and contradictions
- Build scenario models (base, optimistic, pessimistic)
- Score opportunities by attractiveness and feasibility
Phase 3: Visual Generation
- Market growth charts and TAM/SAM/SOM diagrams
- Competitive positioning maps (2x2 quadrants)
- Porter's Five Forces radar chart
- Risk heatmaps
- Industry ecosystem maps
Phase 4: Writing
- Structured prose in consulting style (not bullets)
- Every claim backed by data with source citation
- Key insight callout boxes throughout
- Executive summary written last (distilled from findings)
Phase 5: Compilation
- LaTeX formatting with custom style package
- Table of contents, bibliography, appendices
- PDF generation via LaTeX compiler
Output Format
Professional LaTeX with custom environments:
- Key Insight boxes — highlighted findings
- Market Data callouts — statistics with source
- Risk boxes — threats with severity rating
- Recommendation boxes — prioritized actions
- SWOT boxes — four-quadrant analysis
- Porter's Five Forces boxes — force-by-force assessment
- Pull quotes — notable expert opinions
- Stat boxes — large-format key numbers
Quality Standards
- Every claim needs a source. No unsourced statistics.
- Recency matters. Prefer data from the last 2 years.
- Triangulate. Cross-reference market sizes across 3+ sources.
- Acknowledge uncertainty. Use ranges, not false precision.
- Actionable recommendations. Each recommendation has: what, why, how, expected impact.
- No filler. Every paragraph must add information or insight.
For analysis templates, LaTeX formatting, and data patterns, see REFERENCE.md.