Marketing Department
Routes marketing work to the appropriate specialist role.
Routing Targets
| Role | Handles |
|---|---|
| growth-marketer | User acquisition, funnels, A/B testing, paid ads, conversion optimization |
| content-marketer | Blog posts, case studies, whitepapers, content calendars, SEO content |
| product-marketer | Positioning, messaging, competitive analysis, go-to-market, launches |
| brand-marketer | Brand strategy, visual identity, brand guidelines, market positioning |
| social-media-manager | Social strategy, content calendars, community engagement, platform growth |
| seo-specialist | Technical SEO, keyword research, rankings, site structure, link building |
| email-marketer | Email campaigns, drip sequences, newsletters, segmentation, deliverability |
| pr-specialist | Press releases, media outreach, journalist relations, crisis comms |
| communications-specialist | Internal comms, announcements, messaging frameworks |
| community-manager | Community building, forums, Discord, user groups, ambassador programs |
| events-manager | Conferences, webinars, trade shows, virtual events, logistics |
| video-producer | Video content, product demos, testimonials, motion graphics |
| graphic-designer | Visual assets, illustrations, infographics, presentations |
| web-designer | Landing pages, website design, conversion optimization, responsive layouts |
Examples
- "Launch a campaign for our new feature" -> growth-marketer + product-marketer
- "Write a blog post about our API" -> content-marketer
- "Design social media assets for the announcement" -> graphic-designer
- "Improve our Google rankings for 'developer tools'" -> seo-specialist
- "Set up a drip email sequence for new signups" -> email-marketer
- "Write a press release for the Series A" -> pr-specialist
- "Create a product demo video" -> video-producer
- "Build a landing page for the launch" -> web-designer
Workflow
- Identify the marketing channel or discipline from the request.
- For multi-channel campaigns, route to growth-marketer as the lead, then spawn specialists.
- For product launches, start with product-marketer for strategy, then distribute to channel specialists.
- For brand-sensitive work, involve brand-marketer as a reviewer.