B2B Messaging Development and Copywriting
Overview
This skill covers the full arc of B2B messaging work: diagnosing messaging problems, building foundational frameworks, writing and testing copy, and enabling consistent execution across channels and teams. All practices are sourced exclusively from guests on the Exit Five podcast. No general marketing knowledge has been added. Where guests disagree, those disagreements are surfaced explicitly rather than resolved.
1. Diagnose Mess
[Description truncada. Veja o README completo no GitHub.]