pymc-marketing MMM API Reference (v0.19.1+)
1. Imports
# Core MMM class (ALWAYS use multidimensional)
from pymc_marketing.mmm.multidimensional import MMM
# Transformations
from pymc_marketing.mmm import (
GeometricAdstock, # Exponential decay
DelayedAdstock, # Weibull CDF peak-then-decay
WeibullAdstock, # Weibull parameterization
NoAdstock, # No carryover
LogisticSaturation, # 1 - exp(-lam * x)
HillSaturation,
[Description truncada. Veja o README completo no GitHub.]