mmm-model-building

Name: mmm-model-building
Rating: 5 (3 reviews)
Author: Yakoub-ai

Model construction and prior specification for Marketing Mix Models with pymc-marketing. Use when building a new MMM, choosing adstock/saturation transformations, specifying priors with moment matching, configuring the likelihood, setting up the model constructor, or designing the fitting strategy. Also activate when discussing prior calibration, spend-share sigma, channel prior tables, or model_c

3stars

Updated 23 days ago

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How to add

/plugin marketplace add Yakoub-ai/agent-mmm

The exact command may vary by repository. Check the README on GitHub.

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MMM Model Building with pymc-marketing

Model Constructor

from pymc_marketing.mmm.multidimensional import MMM
from pymc_marketing.mmm import GeometricAdstock, DelayedAdstock, LogisticSaturation
from pymc_extras.prior import Prior

model = MMM(
    date_column="date",
    channel_columns=channel_cols,       # e.g., ["spend_SEM", "spend_TV", ...]
    target_column="target_col_name",    # NEW in multidimensional API
    adstock=GeometricAdstock(l_max=5),  # or DelayedAdstock(l_max=1

[Description truncada. Veja o README completo no GitHub.]

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