OPS ► GTM COMMAND CENTER

Strategy layer that sits on top of /marketing. /marketing runs campaigns; /gtm decides what to run, across paid, unpaid, sales, and AI-automation channels, and then hands the executable pieces to /marketing via the Skill tool.

Runtime Context

Before executing, load available context:

1. Preferences: Read ${CLAUDE_PLUGIN_DATA_DIR:-$HOME/.claude/plugins/data/ops-ops-marketplace}/preferences.json

   • timezone — timestamp all output correctly
   • gtm_default_project, gtm_default_audience, gtm_brand_voice — project-level defaults when set
   • gtm_monthly_budget, gtm_stage (pre-launch|beta|ga|scale) — used to tune channel recommendations

2. Cached plans: List ${CLAUDE_PLUGIN_DATA_DIR}/gtm/*.md to surface recent plans. Never overwrite a prior plan file — always append a new dated file.

3. Daemon health: Read ${CLAUDE_PLUGIN_DATA_DIR}/daemon-health.json. If action_needed is not null, surface it before running any long planning flow.

4. Repo auto-scan (background): For the current working directory, in parallel and with run_in_background: true:

   • git remote -v → infer project slug and org
   • cat README.md (or README.*) → product description, ICP hints
   • Glob package.json, pyproject.toml, Cargo.toml, go.mod → tech stack
   • Glob .planning/**/*.md and docs/**/*.md → prior briefs, positioning notes
   • Resolve: project name, one-line pitch, primary tech, existing channels hinted in the repo

5. /marketing credential probe (read-only): Do NOT re-resolve API keys in this skill. Instead, when the user asks to launch something, delegate to /marketing via the Skill tool — /marketing owns the credential resolution chain (userConfig → env vars → Doppler → Dashlane → Keychain → gcloud ADC).

Agent Teams support

If CLAUDE_CODE_EXPERIMENTAL_AGENT_TEAMS=1 is set, use Agent Teams for the plan sub-command so the four research agents share context and report progress in real-time:

TeamCreate("gtm-research-team")
Agent(team_name="gtm-research-team", name="paid-research",       prompt="Research paid acquisition channels that fit ${PROJECT_TYPE} at ${STAGE} with $${MONTHLY_BUDGET}/mo. Return a ranked list with fit signals, expected CAC, and which /marketing sub-command (if any) executes each channel.")
Agent(team_name="gtm-research-team", name="unpaid-research",     prompt="Research organic channels (SEO, content, community, PR, partnerships, referrals, lifecycle email) for ${PROJECT_TYPE} at ${STAGE}. Return ranked list with effort estimate, time-to-signal, and /marketing sub-command mapping.")
Agent(team_name="gtm-research-team", name="sales-research",      prompt="Design a sales motion for ${PROJECT_TYPE}: outbound vs inbound vs PLG vs channel. Propose a 30/60/90 plan with concrete activities and target metrics.")
Agent(team_name="gtm-research-team", name="automation-research", prompt="Propose AI-automation recipes: lead enrichment, personalized outreach, content ops, lifecycle copy, support deflection, lead scoring. For each, list trigger, model/tool stack, and where it plugs into /marketing.")

If the flag is NOT set, use standard fire-and-forget subagents with the same four prompts.

Sub-command Routing

Route $ARGUMENTS to the correct section below:

Arguments are free-form — treat /gtm plan for my-project $2k/mo pre-launch as equivalent to plan with intake values pre-filled.

Project Intake

Before producing any plan section, make sure the following are known. Source them in this order — only ask the user for what's still missing.

1. Auto-scan the repo (step 4 of Runtime Context).
2. Read prefs for gtm_default_* keys.
3. Parse free-text in $ARGUMENTS for budget, stage, and project name.
4. AskUserQuestion for gaps — respect Rule 1 (max 4 options per call; batch if needed).

Use these four questions in order, skipping any already known:

• Project type — [B2B SaaS, B2C product, Marketplace, Dev tool / API]
• Stage — [Pre-launch, Beta / early access, GA (live), Scale (growth)]
• Primary goal (next 90 days) — [Awareness, Signups / leads, Revenue, Retention / expansion]
• Monthly budget tier — [<$1k, $1k–5k, $5k–25k, $25k+]

If a Rule-1 batch overflows (e.g. more than 4 project types needed), paginate with [More options...] as the 4th slot.

Per Rule 3, never silently skip an intake question — if the user hits Escape, offer [Paste manually] / [Use default] / [Skip this only].

Channel / Avenue Catalog

This is the source-of-truth list the planner draws from. Each row: avenue → fit signals → cost profile → execution path. The execution path is what makes /gtm seamless with /marketing: if a /marketing sub-command exists for a channel, the plan recommends it by name; otherwise the channel is marked manual and the plan includes templated next-actions instead.

Paid

Unpaid (Organic)

Sales