Organic-First Campaign
Framework for designing grassroots-first campaigns for organizations facing resource disadvantages.
Core Thesis
"Paid media scales attention. Organic narrative and grassroots networks scale trust."
Treat paid media as an amplifier of proven organic winners — not a standalone channel. This framework is for when your competitor outspends you.
Six-Stage Workflow
All stages must be completed in order.
Stage 1: Intake
Three modes based on user input detail:
[Description truncada. Veja o README completo no GitHub.]