positioning

Name: positioning
Rating: 5 (19 reviews)
Author: matteotitta

Develop positioning strategy with anchor, differentiators, status-quo alternatives, and a positioning statement. Reads from marketing/icp/ICP.md + marketing/competitors/aggregate.md. Writes to marketing/positioning/positioning.md as the canonical positioning every downstream skill reads. Triggers - "positioning", "category definition", "how do we position", "positioning strategy", "anchor + differ

19stars

Updated last month

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How to add

/plugin marketplace add matteotitta/claude-code-marketing-quickstart

The exact command may vary by repository. Check the README on GitHub.

For the skill author

Drop this on your repo README

Shows your skill is listed on Skillteca, generates a backlink and trackable traffic.

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positioning — Stage 2 synthesis skill (PMM spine)

Reads the canonical ICP + the canonical competitor aggregate and produces the positioning strategy. This is the foundational PMM spine artifact — every other strategy + execution skill reads from positioning.

When to use

After ICP + competitor aggregate are both locked
Quarterly refresh
After major competitive shift (new entrant, repositioning move) that invalidates current anchor
After major ICP shift that changes who you're

[Description truncada. Veja o README completo no GitHub.]

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