Develop positioning strategy with anchor, differentiators, status-quo alternatives, and a positioning statement. Reads from marketing/icp/ICP.md + marketing/competitors/aggregate.md. Writes to marketing/positioning/positioning.md as the canonical positioning every downstream skill reads. Triggers - "positioning", "category definition", "how do we position", "positioning strategy", "anchor + differ
The exact command may vary by repository. Check the README on GitHub.
For the skill author
Drop this on your repo README
Shows your skill is listed on Skillteca, generates a backlink and trackable traffic.
[](https://www.skillteca.com.br/skills/positioning-matteotitta?utm_source=badge&utm_medium=readme&utm_campaign=badge)
One short email with only the new Marketing skills. 4 minutes of reading, no spam, unsubscribe with one click.
You confirm your email on the first send. No spam. Unsubscribe with one click.
positioning — Stage 2 synthesis skill (PMM spine)
Reads the canonical ICP + the canonical competitor aggregate and produces the positioning strategy. This is the foundational PMM spine artifact — every other strategy + execution skill reads from positioning.
When to use
After ICP + competitor aggregate are both locked
Quarterly refresh
After major competitive shift (new entrant, repositioning move) that invalidates current anchor
After major ICP shift that changes who you're
[Description truncada. Veja o README completo no GitHub.]
