product-messaging

Name: product-messaging
Rating: 5 (3 reviews)
Author: matteotitta

Build a 10-component messaging library from your positioning + ICP + competitor aggregate. Produces positioning statement, value propositions, key differentiators, taglines, CTA variants, proof points, messaging hierarchy, status-quo alternatives. Writes to marketing/messaging/messaging.md as the canonical messaging library every downstream content / paid / outbound / lifecycle skill reads. Trigge

3stars

Updated 24 days ago

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How to add

/plugin marketplace add matteotitta/claude-code-marketing-quickstart

The exact command may vary by repository. Check the README on GitHub.

For the skill author

Drop this on your repo README

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product-messaging — Stage 2 synthesis skill (PMM spine)

Reads the canonical positioning + ICP and produces the 10-component messaging library. The single source of truth for every downstream copy decision (landing pages, social, paid, outbound, lifecycle, sales enablement).

When to use

After positioning locks
Quarterly refresh
When positioning refreshes (messaging depends on positioning)
When a value prop stops landing in customer conversations

When NOT to use

For pos

[Description truncada. Veja o README completo no GitHub.]

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