SEO-AEO Meta Description Generator
Overview
Produces 3 title tag variants and 3 meta description variants for any page, each using a different CTR mechanic (benefit lead, question hook, social proof). Also generates Open Graph and Twitter Card tags. Includes a SERP preview block and a variant comparison table with a recommended selection.
Part of the SEO-AEO Engine.
When to Use This Skill
- Use when a page needs a title tag and meta description written or optimised
- Use when preparing social sharing tags for LinkedIn, X, or WhatsApp
- Use when A/B testing CTR on search results
- Use after the landing-page-writer or blog-writer skill completes
How It Works
Step 1: Identify CTR Angle Per Variant
- V1 Benefit Lead — leads with the outcome or benefit
- V2 Question Hook — opens with the question the searcher is asking
- V3 Social Proof / Specificity — leads with a number, stat, or specific claim
Step 2: Apply Character Limits
- Title tag: 50–60 characters (hard limit: 60)
- Meta description: 140–155 characters (hard limit: 160)
- Never end a description mid-sentence near the limit
Step 3: Apply CTR Rules
- Primary keyword in first 3 words of every title variant
- Primary keyword in first half of every description variant
- At least one power word per description
- Every description ends with a CTA verb
- Never use "click here", passive openers, or all-caps
Step 4: Write Social Tags
OG and Twitter tags can be more conversational than SERP tags. Write them as distinct copy — not copy-pastes of the meta description.
Examples
Example 1: Landing Page Variants
Title V1: Remote Project Management Software | Syncro (51 chars) — Keyword first, brand at end Title V2: Manage Remote Teams Without the Chaos | Syncro (54 chars) — Pain-point led with power word Description V1 (Benefit Lead): Ship faster with your distributed team. Syncro centralises tasks, async updates, and sprints in one tool. Start free today. (141 chars) ✅ Description V2 (Question Hook): Struggling to keep your remote team aligned? Syncro replaces scattered tools with one async-first workspace. Try it free. (140 chars) ✅
Best Practices
- ✅ Do: Write 3 variants — always give the user options to test
- ✅ Do: Keep OG and Twitter descriptions more conversational than SERP versions
- ✅ Do: Verify character count on every variant before outputting
- ❌ Don't: Use the same exact-match anchor or keyword more than once per description
- ❌ Don't: Copy-paste the meta description into the OG description
- ❌ Don't: Let any description end mid-sentence near the character limit
Common Pitfalls
-
Problem: Description truncates mid-word in search results Solution: Always trim a clause rather than letting natural truncation cut the sentence.
-
Problem: All 3 variants sound identical Solution: Each variant must use a genuinely different CTR mechanic — not just rearranged words.
Related Skills
@seo-aeo-landing-page-writer— provides the page content this skill writes tags for@seo-aeo-content-quality-auditor— verifies meta elements as part of the full audit
Additional Resources
Limitations
- Use this skill only when the task clearly matches the scope described above.
- Do not treat the output as a substitute for environment-specific validation, testing, or expert review.
- Stop and ask for clarification if required inputs, permissions, safety boundaries, or success criteria are missing.