SEO — Master Orchestrator (24 Sub-Skills)
[PROTOCOL]: Update this header on changes
Comprehensive SEO analysis across all industries (SaaS, local services,
e-commerce, publishers, agencies). Orchestrates 24 specialized sub-skills
organized in 9 categories, plus 6 parallel subagents for audits.
Quick Reference
1. Audit
| Command | What it does |
|---|
/seo audit <url> | Full-site audit — first run squirrelscan audit <url> --format llm (if installed), then spawn subagents for deep analysis |
/seo page <url> | Deep single-page analysis: title, meta, headings, links, images, Schema, E-E-A-T |
squirrelscan audit <url> | Full-site 230+ rules audit via CLI (npm i -g squirrelscan) |
2. Technical SEO
| Command | What it does |
|---|
/seo technical <url> | 8-category audit: crawl, index, security, URLs, mobile, CWV, structured data, JS |
/seo sitemap <url> | Validate XML sitemaps, detect issues, generate new ones |
/seo hreflang <url> | Multi-language SEO: self-refs, return tags, x-default, ISO codes |
/seo schema <url> | Detect, validate, generate JSON-LD structured data |
/seo geo-technical <url> | AI crawler management: GPTBot, ClaudeBot, llms.txt, SSR check |
3. Links
| Command | What it does |
|---|
/seo internal-links <url> | Orphan pages, click depth, anchor text, link equity |
/seo backlinks profile <domain> | Backlink profile analysis (DataForSEO) |
/seo backlinks gap <domain> <competitor> | Find link gap opportunities (DataForSEO) |
/seo redirects <url> | Chains, loops, 301/302 mix, protocol issues, trailing slashes |
4. Content
| Command | What it does |
|---|
/seo content-audit <url> | E-E-A-T scoring + AI citability analysis |
/seo images <url> | Alt text, file sizes, formats (WebP/AVIF), lazy loading, CLS |
/seo content-decay <url> | Detect declining content, recommend refresh priorities |
/seo cannibalization <domain> | Find keyword conflicts between pages |
/seo content-brief <keyword> | Analyze SERP top 10, generate content briefs |
/seo content-writer | SEO + AI optimized writing guidelines |
5. Planning
| Command | What it does |
|---|
/seo plan <business-type> | Competitor analysis, keyword strategy, content calendar, 4-phase roadmap |
/seo architecture <url> | URL structure, navigation design, internal linking strategy |
6. Programmatic SEO
| Command | What it does |
|---|
/seo programmatic plan | Scale content: data sources, templates, quality gates, index control |
/seo competitor-pages generate | X vs Y comparisons, alternatives pages, feature matrices |
7. Monitoring
| Command | What it does |
|---|
/seo monitor overview | Monitor your site: rankings, clicks, CTR, position changes (GSC) |
/seo serp check <keyword> | Live SERP check for any keyword (DataForSEO) |
/seo ai-visibility domain <domain> | Track mentions in ChatGPT, Claude, Perplexity, AI Overview (DataForSEO) |
8. Local SEO
| Command | What it does |
|---|
/seo local <business> <url> | GBP audit, NAP consistency, reviews, local schema, competitor benchmarking, Ask Maps optimization |
9. Data
| Command | What it does |
|---|
/seo keywords research <seed> | Ideas, volume, difficulty, intent, trends (DataForSEO) |
/seo keywords site <domain> | Keywords a site ranks for (DataForSEO) |
/seo keywords gap <domain> <competitor> | Find keyword opportunities (DataForSEO) |
Command → Skill Routing
| Command | Loads Skill |
|---|
page | 30x-seo-page |
technical | 30x-seo-technical |
sitemap | 30x-seo-sitemap |
hreflang | 30x-seo-hreflang |
schema | 30x-seo-schema |
geo-technical | 30x-seo-geo-technical |
internal-links | 30x-seo-internal-links |
backlinks | 30x-seo-backlinks |
redirects | 30x-seo-redirects |
content-audit | 30x-seo-content-audit |
images | 30x-seo-images |
content-decay | 30x-seo-content-decay |
cannibalization | 30x-seo-cannibalization |
content-brief | 30x-seo-content-brief |
content-writer | 30x-seo-content-writer |
plan | 30x-seo-plan |
architecture | 30x-seo-architecture |
programmatic | 30x-seo-programmatic |
competitor-pages | 30x-seo-competitor-pages |
monitor | 30x-seo-monitor |
serp | 30x-seo-serp |
ai-visibility | 30x-seo-ai-visibility |
keywords | 30x-seo-keywords |
local | 30x-seo-local |
audit | squirrelscan (CLI) + subagents |
Orchestration Logic
MANDATORY: /seo audit Execution Order
CRITICAL: When user says "audit", "full audit", "SEO audit", or /seo audit, you MUST follow this exact sequence. Do NOT skip Step 1. Do NOT jump directly to sub-skills.
Step 1 — Squirrelscan (BLOCKING — run this BEFORE anything else):
which squirrelscan && squirrelscan audit <url> --format llm
- If installed: run it FIRST, wait for results, then proceed to Step 2
- If NOT installed: tell user
npm i -g squirrelscan to get 230+ rule full-site scan, then proceed to Step 2
- This step provides the global health score (0-100) that frames the entire audit
Step 2 — Industry Detection:
Detect business type from homepage (SaaS, local, ecommerce, publisher, agency, other)
Step 3 — Local Business Check:
If local business detected → also trigger 30x-seo-local for GBP/Maps/Ask Maps audit
Step 4 — Spawn Sub-Skill Agents (parallel):
technical, content, schema, sitemap, performance, visual
Step 5 — Unified Report:
Combine squirrelscan score + sub-skill results into SEO Health Score (0-100)
Step 6 — Action Plan:
Prioritized: Critical → High → Medium → Low
Industry Detection
Detect business type from homepage signals:
- SaaS: pricing page, /features, /integrations, /docs, "free trial", "sign up"
- Local Service: phone number, address, service area, "serving [city]", Google Maps embed
- E-commerce: /products, /collections, /cart, "add to cart", product schema
- Publisher: /blog, /articles, /topics, article schema, author pages, publication dates
- Agency: /case-studies, /portfolio, /industries, "our work", client logos
Quality Gates
Hard rules:
- WARNING at 30+ location pages (enforce 60%+ unique content)
- HARD STOP at 50+ location pages (require user justification)
- Never recommend HowTo schema (deprecated Sept 2023)
- FAQ schema only for government and healthcare sites
- All Core Web Vitals references use INP, never FID
Scoring Methodology
SEO Health Score (0-100)
| Category | Weight |
|---|
| Technical SEO | 25% |
| Content Quality | 25% |
| On-Page SEO | 20% |
| Schema / Structured Data | 10% |
| Performance (CWV) | 10% |
| Images | 5% |
| AI Search Readiness | 5% |
Priority Levels
- Critical: Blocks indexing or causes penalties (immediate fix)
- High: Significantly impacts rankings (fix within 1 week)
- Medium: Optimization opportunity (fix within 1 month)
- Low: Nice to have (backlog)
Sub-Skills (24 Total, 9 Categories)
1. Audit (1 skill + CLI)
| Skill | What it does |
|---|
| 30x-seo-page | Deep single-page analysis |
| squirrelscan (CLI) | Full-site 230+ rules audit |
2. Technical SEO (5 skills)
| Skill | What it does |
|---|
| 30x-seo-technical | 8-category technical audit |
| 30x-seo-sitemap | Sitemap validation and generation |
| 30x-seo-hreflang | International SEO / hreflang |
| 30x-seo-schema | Schema.org JSON-LD |
| 30x-seo-geo-technical | AI crawler management |
3. Links (3 skills)
| Skill | What it does |
|---|
| 30x-seo-internal-links | Internal link analysis |
| 30x-seo-backlinks | Backlink profile |
