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Recommend budget reallocation across Meta, Google, and LinkedIn based on per-platform CPA efficiency. Computes efficiency score (bestCPA/platformCPA) and weights budget proportionally. Read-only — recommendations must be applied manually. Triggers on prompts about where to shift budget or which platform to scale.

Build Meta custom audiences from CSV files (CRM leads, email/phone lists, WhatsApp contacts). Hashes PII client-side (SHA-256, normalized per Meta spec) before upload. Triggers on prompts about uploading leads/contacts/lists as custom audiences on Meta.

Analyze Google Ads keywords — quality score, impression share, CPC, conversions. Flags low-QS (≤4) and low-IS (<50%) keywords. Triggers on prompts about keyword performance, quality score issues, or impression share gaps.

Google Ads period-over-period performance audit. Compares impressions, clicks, CTR, spend, CPC, conversions, CPA between current and previous window of same length. Generates HTML executive report. Triggers on prompts about performance audits, period comparisons, or "how is the account doing".

Downloads PDFs from user-provided URLs to the default Downloads folder, then creates a same-name Markdown OCR copy beside the PDF. It supports direct PDF links, HubSpot tracking links, redirected download links, cloud-drive share links (Google Drive, Dropbox, SharePoint, OneDrive, Chinese), or webpages exposing PDF downloads.

Mine negative keyword candidates from Google Ads search terms (terms with impressions + clicks + cost but zero conversions + low CTR). Can optionally bulk-apply negatives to an ad group with explicit confirmation. Triggers on prompts about wasted spend, negative keyword lists, or search term cleanup.

Parent skill for LinkedIn Ads operations — campaigns, creatives, analytics, DMP segments (custom audiences). Delegates to sub-skills for ABM audience builds, bid optimization, bulk campaign edits, and creative format analysis.

Analyze LinkedIn campaign CTR, conversions, and actual CPC vs bid, then suggest ±% bid adjustments. Can apply adjustments with explicit confirmation. Triggers on prompts about bid tuning, CPC/CTR optimization, or reallocating spend to winning campaigns.

Analyze LinkedIn creative format performance (single image, carousel, video, document, lead gen) and suggest next formats to test. Aggregates by format across all creatives in a campaign. Triggers on prompts about which format to double down on, lead gen performance, or creative testing strategy.

Parent skill for Meta (Facebook/Instagram) Ads operations — campaigns, ad sets, ads, creatives, audiences, insights. Delegates to specialized sub-skills for bulk creative uploads, custom audience builds, fatigue detection, and spend tracking.

Extract Google Ads search terms report and classify by intent (commercial, informational, navigational, unknown) using PT/EN keyword hints. Triggers on prompts about search terms, intent analysis, or finding keyword opportunities.

Track Meta Ads daily spend against a monthly budget. Projects end-of-month spend based on current pace, flags when burn rate exceeds expected pace, and generates a daily spend chart. Triggers on prompts about budget pacing, monthly projections, burn rate, or spend anomalies.