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paid-ads
This skill helps with paid advertising campaigns on platforms like Google Ads, Meta, LinkedIn, and Twitter/X. It covers strategy, ad creation, audience targeting, and optimization, especially when terms like PPC, paid media, or ROAS are mentioned.
product-strategist
A strategic product leadership toolkit for Heads of Product, covering OKR cascade generation, quarterly planning, competitive analysis, product vision, and team scaling proposals. It aids in creating OKR documents, defining goals, building roadmaps, and aligning product strategy.
free-tool-strategy
This skill helps users build free marketing tools for lead generation, SEO value, or brand awareness. It covers idea evaluation, tool design, and launch strategy, and is triggered by terms like 'free tool,' 'calculator,' or 'marketing tool.'
seo-audit
Use this skill when the user wants to audit, review, or diagnose SEO issues on their site. It's also suitable for technical SEO, on-page SEO, meta tags review, and general SEO health checks.
prompt-engineer-toolkit
Analyzes and rewrites prompts for better AI output, creates reusable prompt templates for marketing, and structures end-to-end AI content workflows. Use for prompt engineering, building templates, or optimizing AI content workflows, especially for marketing.
signup-flow-cro
Optimizes signup, registration, account creation, or trial activation flows. Use when the user mentions terms like "signup conversions," "registration friction," or "account creation flow."
competitive-teardown
Analyzes competitor products and companies, synthesizing data from various sources into structured competitive intelligence. It produces detailed analyses including feature comparison matrices, SWOT analyses, UX audits, and pricing model breakdowns, along with action item roadmaps and presentation templates.
regulatory-affairs-head
Senior Regulatory Affairs Manager for HealthTech and MedTech companies. Specializes in preparing FDA submissions (510(k), De Novo, PMA), analyzing regulatory pathways, drafting responses to regulatory bodies, and developing CE marking documentation under EU MDR 2017/745, coordinating multi-market approval strategies.
context-engine
Loads and manages company context for all C-suite advisor skills. Reads ~/.claude/company-context.md, detects stale context (>90 days), enriches context during conversations, and enforces privacy/anonimization rules before external API calls.
knowledge-ops
Use for Heads of Ops, Knowledge Managers, or Internal TPMs who need to author, validate, or clean up company SOPs and internal runbooks, including procurement intake, vendor offboarding, and employee onboarding.
channel-economics
Use for reviewing or rebalancing direct vs. partner-led channel economics, computing fully-loaded cost-to-serve per channel, channel ROI with cash/LTV/marginal lenses, and optimal channel mix subject to constraints. It's ideal for Head of Commercial, RevOps, and VP Sales conducting quarterly channel reviews with mixed pipelines.
ms365-tenant-manager
This skill assists Global Administrators with Microsoft 365 tenant administration, automating setup, Office 365 tasks, Azure AD user management, Exchange Online, Teams, and security policies. It generates PowerShell scripts for bulk operations, Conditional Access, license management, and compliance reporting, ideal for M365 tenant managers and Office 365 admins.