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Use when searching for buying signals, detecting intent data, scoring prospect readiness, or monitoring accounts for trigger events. Triggers: 'scan for signals', 'find buying signals', 'who is ready to buy', 'intent signals', 'signal scoring', 'account signals'.

Use when preparing to engage a target account, researching a company before outreach, or building pre-call intelligence. Triggers: 'research this company', 'account brief for [company]', 'company research', 'what do I need to know about [company]', 'pre-outreach research'.

Use this skill to build or refine your Ideal Customer Profile (ICP), define target personas, map buyer psychographics, and identify where prospects gather online.

Use when analyzing competitors, creating sales battlecards, building competitive positioning, preparing for competitive deals, or updating competitive intelligence. Triggers: 'battlecard for [competitor]', 'competitive analysis of [competitor]', 'how do we beat [competitor]', 'compare us to [competitor]', 'competitive intel', 'win against [competitor]'.

Use this skill to prepare for sales meetings, discovery calls, demos, or customer check-ins, often triggered by phrases like 'prep me for a meeting' or 'meeting brief'.

Use this skill to audit CRM data quality, find duplicate records, identify stale leads, clean pipeline data, and improve overall data hygiene.

Use when scoring leads, qualifying prospects, prioritizing pipeline, deciding which accounts to pursue, or building a lead scoring model. Triggers: 'score this lead', 'qualify this prospect', 'is this a good lead', 'lead scoring', 'prioritize my pipeline', 'qualification framework'.

Use Tokenless for large files and noisy tool outputs before they enter context. Must be used when commands, Read output, diffs, logs, or search results are large.

Upload local files as Jira issue attachments through the jirac CLI

Strategic paid advertising planning with industry-specific templates. Covers platform selection, campaign architecture, budget planning, creative strategy, and phased implementation roadmap. Use when user says ad plan, ad strategy, campaign planning, media plan, PPC strategy, or advertising plan.

Reference — what Markifact is, what the MCP server exposes, and the discover→inspect→run pattern. Always loaded into the performance-marketer agent.

Reference — rules for safely executing write/destructive operations against ad accounts. Always loaded into the performance-marketer agent.