Explore skills

Create and manage Claude Code skills following Anthropic best practices. Use when creating new skills, modifying skill-rules.json, understanding trigger patterns, working with hooks, debugging skill activation, or implementing progressive disclosure. Covers skill structure, YAML frontmatter, trigger types (keywords, intent patterns, file paths, content patterns), enforcement levels (block, suggest

Analyze Google Ads keywords — quality score, impression share, CPC, conversions. Flags low-QS (≤4) and low-IS (<50%) keywords. Triggers on prompts about keyword performance, quality score issues, or impression share gaps.

Google Ads period-over-period performance audit. Compares impressions, clicks, CTR, spend, CPC, conversions, CPA between current and previous window of same length. Generates HTML executive report. Triggers on prompts about performance audits, period comparisons, or "how is the account doing".

Trigger on "package for exec", "consult deliverable pack", "appendix vs main deck", "client-ready consulting doc", "strip placeholders proposal", "readout structure". Assembles exec layer vs detail, removes placeholders, runs consistency pass. Produces client-facing artifact + lint report (inline `consult-consistency-lint` or separate).

Trigger on "quickly: X", "quickly recall X", "what did I say about X", "what did they say about X", "find the quote on X", "remind me -- X", "did [name] mention X", "what was the number for X", "what date did I commit to X". Use when the user needs a one-breath answer mid-call or mid-pitch. NOT for exploration (use timeln-find) or planning (use timeln-plan).

Deep codebase exploration using semantic search and relationship mapping. Use when you need to understand the current codebase.

Mine negative keyword candidates from Google Ads search terms (terms with impressions + clicks + cost but zero conversions + low CTR). Can optionally bulk-apply negatives to an ad group with explicit confirmation. Triggers on prompts about wasted spend, negative keyword lists, or search term cleanup.

Parent skill for LinkedIn Ads operations — campaigns, creatives, analytics, DMP segments (custom audiences). Delegates to sub-skills for ABM audience builds, bid optimization, bulk campaign edits, and creative format analysis.

Analyze LinkedIn campaign CTR, conversions, and actual CPC vs bid, then suggest ±% bid adjustments. Can apply adjustments with explicit confirmation. Triggers on prompts about bid tuning, CPC/CTR optimization, or reallocating spend to winning campaigns.

Analyze LinkedIn creative format performance (single image, carousel, video, document, lead gen) and suggest next formats to test. Aggregates by format across all creatives in a campaign. Triggers on prompts about which format to double down on, lead gen performance, or creative testing strategy.

Parent skill for Meta (Facebook/Instagram) Ads operations — campaigns, ad sets, ads, creatives, audiences, insights. Delegates to specialized sub-skills for bulk creative uploads, custom audience builds, fatigue detection, and spend tracking.

Extract Google Ads search terms report and classify by intent (commercial, informational, navigational, unknown) using PT/EN keyword hints. Triggers on prompts about search terms, intent analysis, or finding keyword opportunities.