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LinkedIn Ads deep analysis for B2B advertising. Evaluates 25 checks across technical setup, audience targeting, creative quality, lead gen forms, and bidding strategy. Includes Thought Leader Ads, ABM, and predictive audiences. Use when user says "LinkedIn Ads", "B2B ads", "sponsored content", "lead gen forms", "InMail", or "LinkedIn campaign".

Microsoft/Bing Ads deep analysis covering search, Performance Max, Audience Network, and Copilot integration. Evaluates 20 checks with focus on Google import validation, unique Microsoft features, and cost advantage assessment. Use when user says "Microsoft Ads", "Bing Ads", "Bing PPC", "Copilot ads", or "Microsoft campaign".

Kaizen Plugin

Create a structured user journey map showing steps, touchpoints, emotions, and pain points across a product or service experience. Use this skill when a team needs a shared view of the end-to-end user experience to identify improvement opportunities.

The most comprehensive Claude Code setup — 29 skills, 9 plugins, 13 hooks, 8 agents, 8 commands. Self-documenting, self-improving, CLI-first. Includes self-interview prompt for personalization.

Paid advertising audit and optimization across Google, Meta, YouTube, LinkedIn, TikTok, and Microsoft Ads. 186 weighted audit checks with 12 sub-skills and 11 industry templates.

Apple Search Ads (ASA) deep analysis for mobile app advertisers. Evaluates campaign structure, bid health, Creative Sets, MMP attribution, budget pacing, TAP coverage (Today/Search/Product Pages), and goal CPA benchmarks by country. Use when user says "Apple Search Ads", "ASA", "App Store ads", "Apple ads", "Search Ads", or is advertising a mobile app on iOS.

Brand DNA extractor for paid advertising. Scans a website URL to extract visual identity, tone of voice, color palette, typography, and imagery style. Outputs brand-profile.json to the current directory. Run before /ads create or /ads generate for brand-consistent creative. Triggers on: "brand DNA", "brand profile", "extract brand", "brand identity", "brand colors", "what is the brand voice", "ana

Code Review Plugin

When the user wants to create competitor comparison or alternative pages for SEO and sales enablement. Also use when the user mentions 'alternative page,' 'vs page,' 'competitor comparison,' 'comparison page,' '[Product] vs [Product],' '[Product] alternative,' 'competitive landing pages,' 'how do we compare to X,' 'battle card,' or 'competitor teardown.' Use this for any content that positions you

Sets up code formatting rules and style guidelines in CLAUDE.md

Comprehensive, data-backed email marketing knowledge base. 908 sources, 4,798 insights. Use when reviewing email setups, building automation flows, diagnosing deliverability, writing email copy, selecting platforms, or pulling benchmarks. Covers strategy, flows, deliverability, copywriting, segmentation, compliance, cold email, and 19 industry playbooks.