Explore skills

[PM Twin] Sprint-boundary verification gate — runs every feature in the sprint through qa-feature, runs the sprint's end-to-end journey flows, aggregates evidence, and gates the next sprint.

Run the concept-merger reducer subagent over the per-node enrichment sidecars to produce or refresh `lineage/{repo}/concepts.yaml` — the deduplicated concept catalog with cross-axis equivalences and canonicalisation candidates. Anchored on `documentation/docs/main-concepts.md` for the canonical vocabulary. Maintainer-curated entries preserved across refreshes.

Recommend budget reallocation across Meta, Google, and LinkedIn based on per-platform CPA efficiency. Computes efficiency score (bestCPA/platformCPA) and weights budget proportionally. Read-only — recommendations must be applied manually. Triggers on prompts about where to shift budget or which platform to scale.

Orchestrate workflows that span Meta, Google, and LinkedIn Ads simultaneously. Sub-skills cover CRM audience sync across all platforms, unified performance dashboards, and efficiency-based budget rebalancing recommendations.

Analyze Google Ads keywords — quality score, impression share, CPC, conversions. Flags low-QS (≤4) and low-IS (<50%) keywords. Triggers on prompts about keyword performance, quality score issues, or impression share gaps.

Mine negative keyword candidates from Google Ads search terms (terms with impressions + clicks + cost but zero conversions + low CTR). Can optionally bulk-apply negatives to an ad group with explicit confirmation. Triggers on prompts about wasted spend, negative keyword lists, or search term cleanup.

Google Ads period-over-period performance audit. Compares impressions, clicks, CTR, spend, CPC, conversions, CPA between current and previous window of same length. Generates HTML executive report. Triggers on prompts about performance audits, period comparisons, or "how is the account doing".

Extract Google Ads search terms report and classify by intent (commercial, informational, navigational, unknown) using PT/EN keyword hints. Triggers on prompts about search terms, intent analysis, or finding keyword opportunities.

Build LinkedIn DMP segments from CSV for ABM campaigns. Supports USER_EMAIL_LIST (contacts) and USER_COMPANY_LIST (companies). Hashes emails with SHA-256 before upload. Triggers on prompts about uploading contact/company lists or building ABM audiences on LinkedIn.

Analyze LinkedIn campaign CTR, conversions, and actual CPC vs bid, then suggest ±% bid adjustments. Can apply adjustments with explicit confirmation. Triggers on prompts about bid tuning, CPC/CTR optimization, or reallocating spend to winning campaigns.

Bulk edit LinkedIn campaigns from CSV — status, daily budget, unit cost (bid). Preview before apply, confirmation required. Triggers on prompts about mass campaign edits, pausing many campaigns at once, or budget reallocations.

Analyze LinkedIn creative format performance (single image, carousel, video, document, lead gen) and suggest next formats to test. Aggregates by format across all creatives in a campaign. Triggers on prompts about which format to double down on, lead gen performance, or creative testing strategy.