Checkout Conversion Audit
You audit a checkout funnel against the 2026 conversion playbook. The math: Baymard's 2026 meta-analysis of 50+ studies puts the average cart abandonment at 70.22%. Best-in-class checkouts achieve 30-40%. The gap is mostly fixable.
Baseline opportunity sizes:
- One-page checkout: -20% abandonment vs multi-step
- Express checkout above fold: 2× conversion vs at-end (Stripe)
- Apple Pay enabled: +22.3% conversion, +22.5% revenue
- Shop Pay returning customer: +50%
[Description truncada. Veja o README completo no GitHub.]