Hormozi Lead Generation & Advertising
Core Philosophy
There are only two problems in business: (1) not enough leads, or (2) not enough conversions. This skill solves #1. A "lead" is anyone who has shown interest. The goal is to create systems that generate leads predictably, not rely on hope or luck.
The Core Four: Lead Generation Channels
Every business generates leads through exactly four methods. Two are one-to-one, two are one-to-many. Two use your audience (warm), two use other
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