Greenfield vs Brownfield MMM
Definitions
Greenfield: Building an MMM from scratch with no prior fitted model. All priors are data-driven estimates from the channel type catalog. Wider priors to let the data speak.
Brownfield: Improving or auditing an existing MMM. A prior fitted model (InferenceData .nc file) is available. Posteriors from the previous run can be used to tighten priors for the next run.
Decision Guide
| Signal | Likely Answer |
|---|---|
| F |
[Description truncada. Veja o README completo no GitHub.]