Multi-Geo Panel MMM
When to Use
Use multi-geo panel modeling when:
- You have weekly marketing data for multiple regions, countries, or DMAs
- Channels are bought nationally but results vary by geo
- You want partial-pooling of effects across geos (shrink toward national mean)
Do not use for daily data or monthly data in v1 (weekly only).
Data Format
Panel data must be in long format:
date | geo | spend_sem | spend_tv | target
2024-01-01 | UK | 10000 | 50
[Description truncada. Veja o README completo no GitHub.]