Position Lock (PRISM Framework)
Engineer a positioning architecture that is structurally defensible and cascades consistently from brand level down to feature level.
When to Use
- New product positioning
- Repositioning after market shift
- Messaging overhaul
- Pre-launch messaging lock
- Category creation strategy
What You'll Need
Critical inputs (ask if not provided):
- Product/company to position
- Target audience (primary persona)
- Top 2-3 competitors
Nice-to-have:
- Bat
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