Pyramid Principle
Concept
Barbara Minto, working at McKinsey in the 1960s, codified how consultants structure communication: the answer first, supporting arguments second, evidence third. Top-down. Audiences don't want a journey of discovery; they want the conclusion, then the reasons.
The Pyramid Principle works like this:
- Top: the single-sentence answer to the question on the audience's mind.
- Middle: 3–5 supporting arguments. Each argument is itself a complete thought
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