SEO Content — Strategy, Writing & Auditing

SEO content planning, writing, and auditing methodology. Based on wshobson/agents SEO plugins, generalized for any project.

When to Use

• Planning content strategy and topic clusters
• Writing blog posts, guides, or landing page copy optimized for search
• Auditing existing pages for SEO quality
• Building content calendars
• Creating news articles from scraped content (via /firecrawl)

When NOT to Use

• Technical frontend/backend development (use other skills)
• Internal documentation not meant for search indexing
• Paid ad copy (different optimization goals)

Part 1: Content Planning

Topic Cluster Framework

Organize content around pillar pages and supporting articles.

Pillar types:

• Commercial intent — product/service pages, comparison pages, "best X" guides
• Informational intent — how-to guides, explainers, educational content
• Engagement intent — news, interviews, opinion pieces, community content
• Informational-to-commercial — beginner guides, getting started content that leads to product

For each pillar, define:

• Pillar page (broad keyword, high search volume)
• 5-10 supporting articles (long-tail keywords linking back to pillar)
• FAQ content (question-based keywords)

Content Calendar Framework

Plan content around your project's natural cadence:
- Recurring events / release cycles → previews + recaps
- Evergreen guides → steady publishing schedule
- News / trends → reactive, publish quickly
- Deep-dives → weekly or biweekly, analytical pieces

Planning Output Format

## Content Plan — [Month YYYY]

### Week N (dates)
| Day | Topic | Target Keyword | Intent | Word Count | Internal Links |
|-----|-------|----------------|--------|------------|----------------|
| Mon | ... | ... | Informational | 800 | /page-a, /page-b |

### Topic Cluster: [Pillar Name]
- Pillar page: [URL + title]
- Supporting: [list of articles linking to pillar]
- FAQ: [common questions to answer]

Part 2: Content Writing

Voice & Style

Define these per project:

• Language: Primary language for the audience
• Tone: Match the brand (authoritative, friendly, technical, casual)
• NOT: Generic AI copy, clickbait, sensationalist headlines
• Domain terms: Use correct terminology for the niche

Article Structures

News Article (500-800 words):

Headline: [Factual, keyword-rich, no clickbait]
Ingress: [2-3 sentences summarizing the key takeaway]

Body:
- What happened / what's new
- Expert context (why it matters)
- Data points backing the story
- Quotes or source attribution
- Impact / what to expect next

Fact Box: [Key stats relevant to the topic]
Related: [Links to related pages on your site]

Guide / Evergreen (1000-2000 words):

Headline: [How-to or definitive guide format]
Ingress: [Value prop + who this is for]

Sections (H2):
- Clear, scannable subheadings
- Short paragraphs (2-3 sentences)
- Bullet points for lists
- Data tables where relevant
- Screenshots / examples

FAQ section (H2):
- 3-5 common questions with concise answers
- Schema markup friendly (question/answer pairs)

CTA: [Clear next action for the reader]

Review / Comparison (800-1200 words):

Headline: [Product/service + year, comparison angle]
Ingress: [Quick verdict + who it's for]

Per item reviewed:
- Summary + key differentiator
- Pros / Cons
- Data or evidence backing claims

Comparison table
Winner / recommendation

Keyword Integration

• Primary keyword in: title, H1, first paragraph, meta description, URL slug
• Secondary keywords: naturally in H2s and body
• Density: 0.5-1.5% (never forced)
• Semantic variations: mix related phrases naturally
• Internal links: always link to relevant pages on your own site

Meta Tags

Title: [Primary keyword] — [Brand] (max 60 chars)
Description: [Compelling summary with keyword, 150-160 chars]
OG Title: [Same as title or slightly different angle]
OG Description: [Social-optimized version]

E-E-A-T Signals

Build trust with Google through Experience, Expertise, Authoritativeness, and Trustworthiness:

• Experience: Show firsthand experience with the topic (original data, case studies, real usage)
• Expertise: Demonstrate deep knowledge (proprietary analysis, detailed methodology)
• Authority: Build reputation (backlinks, citations, industry recognition, data transparency)
• Trust: Be transparent (show methodology, acknowledge limitations, cite sources, display results honestly)

How to signal E-E-A-T in content:

• Reference your own data or analysis, not just third-party sources
• Show track record and be transparent about accuracy/limitations
• Link to primary sources and data backing claims
• Include author expertise where relevant
• Update content regularly with fresh data

Part 3: Content Auditing

Audit Checklist

Audit Output Format

# Content Audit — [Page Title]

## Score: X/10

| Category | Score | Issues | Recommendations |
|----------|-------|--------|-----------------|
| Content Depth | X/10 | ... | ... |
| E-E-A-T | X/10 | ... | ... |
| ... | ... | ... | ... |

## Priority Fixes
1. [Highest impact fix]
2. [Second priority]
3. [Third priority]

## Missing Topics
- [Subtopic that should be covered]

## Keyword Opportunities
- [Keywords the page should target but doesn't]

SEO Tips by Market

• Small-language markets: Long-tail keywords matter more; competition is lower but so is volume
• Mobile-first: Most users browse on phones — optimize for mobile UX
• Local search: Use country-specific search engines and language preferences
• Niche domains: Low competition keywords often have high conversion intent
• Seasonal content: Plan around your industry's calendar (events, launches, cycles)