Complete SEO toolkit for websites — from zero to ranking. Run a full audit, fix technical issues, generate schema markup, optimize content, get found by AI search engines, and deliver polished client reports.
Commands
| Command | What it does | Reference |
|---|---|---|
audit [url] | Full site SEO audit — crawls up to 500 pages, scores 7 dimensions, outputs ACTION-PLAN.md | references/audit.md |
page [url] | Deep single-page analysis — title, meta, H1-H6, schema, images, content quality, score | references/page.md |
plan [business-type] | Complete SEO strategy — architecture, content pillars, keyword plan, 4-phase roadmap | references/plan.md + references/plan-assets/ |
technical [url] | Technical audit — robots.txt, sitemaps, Core Web Vitals, mobile, security, JS rendering | references/technical.md |
schema [url] | Detect, validate, and generate Schema.org JSON-LD — Organization, Article, Product, etc. | references/schema.md |
content [url] | E-E-A-T analysis, readability, keyword density, AI citation readiness | references/content.md |
geo [url] | AI search optimization — Google AI Overviews, ChatGPT, Perplexity, llms.txt, brand signals | references/geo.md |
sitemap [url] | XML sitemap validation and generation with industry-specific templates | references/sitemap.md |
images [url] | Image SEO audit — alt text, formats (WebP/AVIF), lazy loading, CLS, LCP | references/images.md |
local [business] | Local SEO — Google Business Profile, NAP consistency, citations, reviews, LocalBusiness schema | references/local.md |
hreflang [url] | Hreflang validation and generation for multilingual and multi-region sites | references/hreflang.md |
programmatic [url] | Programmatic SEO — URL patterns, quality gates (warn 100+, hard stop 500+), deduplication | references/programmatic.md |
competitor-pages [url] | "X vs Y" and "alternatives to X" pages with feature matrices, FAQ schema, conversion hooks | references/competitor-pages.md |
cluster [keyword] | Semantic keyword clustering — intent-based grouping, content architecture, gap analysis | references/cluster.md |
sxo [url] | Search Experience Optimization — intent alignment, page-type matching, persona analysis | references/sxo.md |
drift [url] | SEO drift monitoring — baseline capture, change detection, history tracking | references/drift.md |
backlinks [url] | Backlink profile analysis via free data sources (Moz, Bing, Common Crawl, GSC) | references/backlinks.md |
ecommerce [url] | E-commerce SEO — product pages, category pages, faceted navigation, Product schema | references/ecommerce.md |
| `report [url | file | generate]` |
How to run a command
When the user invokes a command:
- Load the matching reference file using the Read tool
- Follow the instructions in that reference exactly
- If no command is specified:
- With a URL → default to
audit - With a business type → default to
plan - Otherwise ask: "Would you like a full audit, a single-page analysis, or an SEO strategy?"
- With a URL → default to
Quick reference
| User says | Run |
|---|---|
| "audit my site" / "check my SEO" | audit |
| "analyze this page" / "on-page SEO" | page |
| "SEO strategy" / "I'm building a new site" | plan |
| "technical SEO" / "robots.txt" / "sitemap issues" | technical |
| "schema markup" / "structured data" / "rich results" | schema |
| "content quality" / "E-E-A-T" / "improve my article" | content |
| "AI search" / "ChatGPT visibility" / "AI Overviews" | geo |
| "generate sitemap" / "sitemap validation" | sitemap |
| "image SEO" / "alt text" / "WebP conversion" | images |
| "local SEO" / "Google Business Profile" / "NAP" | local |
| "hreflang" / "multilingual SEO" / "i18n SEO" | hreflang |
| "programmatic SEO" / "scale pages" / "template pages" | programmatic |
| "vs page" / "alternatives to X" / "comparison page" | competitor-pages |
| "keyword clusters" / "content architecture" / "gap analysis" | cluster |
| "search experience" / "intent alignment" / "SXO" | sxo |
| "SEO drift" / "baseline" / "track ranking changes" | drift |
| "backlinks" / "link profile" / "link building" | backlinks |
| "e-commerce SEO" / "product pages" / "faceted nav" | ecommerce |
| "SEO report" / "client report" / "export PDF" | report |
Plan templates
The plan command uses industry-specific templates in references/plan-assets/:
saas.md— SaaS / softwareecommerce.md— E-commercelocal-service.md— Local service businessespublisher.md— Content publishers / mediaagency.md— Agenciesgeneric.md— General / unknown business type (fallback)
Cross-command workflows
New site from scratch: plan → build the site → technical → schema → audit
Existing site needs help: audit → technical (fix blockers) → content → geo
Page not ranking: page → content → schema
Invisible to AI search: geo → content → technical
International expansion: hreflang → technical → content
E-commerce launch: ecommerce → schema → technical → audit
Programmatic site: programmatic → cluster → plan → audit
Client deliverable: audit → report
Local business: local → schema → technical