Social Playbook Skill

Purpose

Create fully structured, implementation-ready social media playbooks that Synthex can execute autonomously for each client, including video ideas, scripts, thumbnails, captions, posting cadence, and visual styles.

Data & Files to Use

• Database tables (once created):
  • social_playbooks
  • social_assets
• Visual & animation modules:
  • src/lib/visual/animations/*
  • src/components/visual/*
• Any existing marketing/offer docs in docs/marketing/ and docs/offers/.

What This Skill Should Produce

For each playbook:

1. Campaign Overview

   • Goal (lead gen, authority, launch, nurture)
   • Primary persona (trade, agency, consultant, etc.)
   • Platforms (YouTube, TikTok, IG, LinkedIn, Facebook)

2. Video & Post Concepts

   • 10–30 ideas with:
     • Title
     • 3–5 second hook
     • 30–180 second script outline
     • Suggested B-roll or screen capture ideas
     • Thumbnail concept + text overlay

3. Platform-Specific Mappings

   • How each idea becomes:
     • YT long
     • YT Short
     • TikTok
     • IG Reel + carousel
     • LinkedIn post

4. Scheduling & Cadence

   • Weekly posting map
   • Recommended time windows

5. Storage Format

   • Structured for DB insertion into social_playbooks and social_assets.

When to Use

• New client onboarding
• Launching a new feature or product
• Creating a content library for agencies/trades with no visual ideas

Constraints & Quality

• No-fluff, results-driven content
• Match the brand tone (practical, straight-talking, no hype)
• Prioritize trades, agencies, and real small businesses