Voice of Customer (ECHO Framework)
Design a Voice-of-Customer program that turns raw feedback into routed, prioritized, evidence-backed actions - not a quarterly NPS report nobody reads. ECHO replaces ad-hoc surveys with a multi-source signal pipeline that PMs, CS, and marketing all rely on.
Core Principle
VoC fails when it conflates collection with insight. A survey isn't a program. ECHO standardizes how signal is elicited, themed, prioritized, and closed - with the loop back
[Description truncada. Veja o README completo no GitHub.]