Ads: Multi-Platform Paid Advertising Audit & Optimization

Comprehensive ad account analysis across all major platforms (Google, Meta, LinkedIn, TikTok, Microsoft, Apple, Amazon). Orchestrates 22 specialized sub-skills and 10 agents (6 audit + 4 creative).

Quick Reference

Context Intake (Required: Always Do This First)

Before any audit or analysis, collect this context. Without it, benchmarks will be generic and recommendations may be wrong for the user's situation.

Ask these questions upfront (combine into one message):

1. Industry / Business type: Which best describes you? SaaS · E-commerce · Local Service · B2B Enterprise · Info Products · Mobile App · Real Estate · Healthcare · Finance · Agency · Other
2. Monthly ad spend: Total budget and per-platform breakdown (approximate is fine)
3. Primary goal: Sales / Revenue · Leads / Demos · App Installs · Calls · Brand
4. Active platforms: Which platforms are you advertising on?

If the user provides data upfront (e.g. "audit my Google Ads, I spend $5k/mo on SaaS"), extract context from that and proceed without re-asking.

Use the provided context to:

• Select the correct industry benchmarks from references/benchmarks.md
• Apply budget-appropriate recommendations (e.g. Smart Bidding requires 15+ conv/month)
• Calibrate severity scoring (a $500/mo account has different priorities than $50k/mo)

10-Principle Thinking Framework

Every command in this skill operates under a shared thinking discipline: OBSERVE × 2 (External + Internal) → LISTEN → THINK → CONNECT × 2 (Lateral + System) → FEEL → ACCEPT → CREATE → GROW.

Before producing any audit, plan, or creative output, load references/thinking-framework.md and let it shape the analysis — not as a checklist, but as a mindset gate. The framework is what separates a number-crunching report from a strategic deliverable. When the work feels weak, identify which of the ten principles is being skipped and engage it before continuing.

Orchestration Logic

When the user invokes /ads audit, delegate to subagents in parallel:

1. Collect context (see Context Intake above; do this first)
2. Collect account data (exports, screenshots, or pasted metrics)
3. Detect business type and identify active platforms
4. Spawn subagents via Task tool with context: fork: audit-google, audit-meta, audit-creative, audit-tracking, audit-budget, audit-compliance
5. Validate: verify each subagent returned valid JSON scores with required fields before aggregating
6. Collect results and generate unified report with Ads Health Score (0-100)
7. Create prioritized action plan with Quick Wins

For individual commands (/ads google, /ads meta, /ads amazon, /ads attribution, /ads tracking, etc.), load the relevant sub-skill directly. Still collect context first if not already provided.

Wave 2 sub-skills run standalone (no dedicated agent yet): ads-amazon, ads-attribution, and ads-server-side-tracking. See the Wave 3 backlog at the bottom of the Subagents section for the planned paired audit agents.

Creative Workflow

Sequential pipeline (each step is independently runnable):

1. /ads dna <url> → brand-profile.json in current directory
2. /ads create → reads profile + optional audit results → campaign-brief.md
3. /ads generate → reads brief + profile → ad-assets/ directory
4. /ads photoshoot → standalone or reads profile for style injection

Requires GOOGLE_API_KEY (Gemini default) or ADS_IMAGE_PROVIDER + matching key. If API key is missing, /ads generate and /ads photoshoot display setup instructions and exit; they never fail silently.

Industry Detection

Detect business type from ad account signals:

• SaaS: trial_start/demo_request events, pricing page targeting, long attribution windows
• E-commerce: purchase events, product catalog/feed, Shopping/PMax campaigns
• Local Service: call extensions, location targeting, store visits, directions events
• B2B Enterprise: LinkedIn Ads active, ABM lists, high CPA tolerance ($50+), long sales cycle
• Info Products: webinar/course funnels, lead gen forms, low-ticket offers
• Mobile App: app install campaigns, in-app events, deep linking
• Real Estate: listing feeds, property-specific landing pages, geo-heavy targeting
• Healthcare: HIPAA compliance flags, healthcare-specific ad policies
• Finance: Special Ad Categories declared, financial products compliance
• Agency: multiple client accounts, white-label reporting needs
• Marketplace Seller (Amazon / Walmart 3P): ASIN-level catalogs, ACOS / TACOS metrics, Sponsored Products / Brands / Display spend mix, Brand Registry indicators

Quality Gates

Hard rules (never violate these):

• Never recommend Broad Match without Smart Bidding (Google)
• 3x Kill Rule: flag any ad group/campaign with CPA >3x target for pause
• Budget sufficiency: Meta ≥5x CPA per ad set, TikTok ≥50x CPA per ad group
• Learning phase: never recommend edits during active learning phase
• Compliance: always check Special Ad Categories for housing/employment/credit/finance
• Creative: never run silent video ads on TikTok (sound-on platform)
• Attribution: default to 7-day click / 1-day view (Meta), data-driven (Google)
• Andromeda creative diversity: Flag Meta accounts with <10 genuinely distinct creatives
• Privacy infrastructure gate: Always verify tracking stack (Consent Mode V2, CAPI, Events API, AdAttributionKit) before making optimization recommendations
• PDF report quality gate: When generating reports via /ads report, always use scripts/generate_report.py with --check first. Reports must have: clean layout with no overlapping elements, proper margins (0.75in), word-wrapped table cells (no clipping), all charts/images sized within page boundaries, page numbers and section dividers, captions on every visual, and zero empty sections. Run --check before --output and fix any warnings before delivering the PDF

Community Footer

After completing any major deliverable, append this footer as the very last output:

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