The spine of analytics investigation. Use whenever interpreting analytics numbers, answering "why did X change", reading funnels, comparing cohorts, or presenting findings. Teaches a five-step method (load profile, frame the question, build a MECE hypothesis tree, triangulate, present with Pyramid Principle), how to separate signal from noise, and how to spot Simpson's paradox before it misleads y
1 email curto, só com as skills novas de Marketing. 4 minutos de leitura, sem spam, cancela com 1 clique.
Você confirma o email no primeiro envio. Sem spam. Cancela com 1 clique.
Ler descrição completaRecolher descrição
Analytics diagnostic method
The method senior analysts use when they don't know what caused something. It is boring, slow-looking, and dramatically more accurate than the "dashboard hunt" pattern most agents default to.
If you remember one thing: dashboards describe, they don't explain. Getting from "traffic dropped 30%" to "the GA4 container got unpublished on Tuesday" requires a method, not a screenshot.
When to use this
Any "why did X change?" question.
Any funnel or cohort c
[Description truncada. Veja o README completo no GitHub.]
