Application Funnel
Qualify leads before getting on the phone. Only talk to people who are a good fit.
Flow
Traffic → Landing Page → Application Form → Calendar Booking → Confirmation| Page | Purpose | |---|---| | Landing Page | Sell the transformation, not the product | | Application Form | Qualify leads by budget, timeline, commitment | | Calendar Booking | Qualified applicants book a call | | Confirmation | Set expectations for the call |
Application Form Questions (Recommended)
Qualifying Questions
- What's your current [revenue / situation / level]?
- What's your #1 goal for the next 90 days?
- What have you tried so far? What happened?
- On a scale of 1–10, how committed are you to solving this?
- If we can help you achieve [result], are you in a position to invest in yourself?
Logistics
- What's your budget range? (Multiple choice: $1K–$3K / $3K–$5K / $5K–$10K / $10K+)
- When do you want to get started? (This week / This month / Just exploring)
- What's the best phone number to reach you?
Disqualification Triggers
- Budget below minimum threshold
- "Just exploring" with no urgency
- Commitment score below 7
Landing Page Structure
- Bold outcome headline — focus on the result, not the method
- "This is for you if…" qualifier bullets
- "This is NOT for you if…" disqualifier bullets
- Client results — case studies with specific numbers
- The process — 3-step overview of what working together looks like
- About section — short credibility-focused bio
- CTA — "Apply Now" (not "Buy Now" — it's exclusive)
- FAQ — addressing process, time commitment, qualifications
Conversion Benchmarks
| Metric | Target | |---|---| | Landing page → start application | > 15% | | Start application → complete | > 60% | | Complete → book call | > 40% | | Show rate (booked → attended) | > 70% | | Call → close | > 20% | | Overall visitor → client | > 1% |
Email Sequence (Post-Application)
| Email | Timing | Purpose | |---|---|---| | App Received | Immediately | Confirm receipt, set expectations | | Social Proof | +24 hours | Case study / testimonial | | Call Prep | Day before call | What to expect, what to prepare | | Reminder | 1 hour before | Calendar link + phone number | | No-Show Follow-up | If missed | Reschedule link, one more chance |