Apply JTBD Framework
Purpose
Help teams use the Jobs-to-be-Done (JTBD) framework to understand the functional, emotional, and social jobs users are trying to accomplish — providing a stable foundation for product decisions independent of features or technologies.
Skill type
Conceptual skill
Use this skill when
- Feature decisions are driven by requests rather than underlying jobs
- The team is unsure why users choose (or leave) the product
- Positioning or messaging lacks a clear r
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