Backlink Analyzer

This skill helps you analyze, monitor, and optimize your backlink profile. It identifies link quality, discovers opportunities, and tracks competitor link building activities.

When to Use This Skill

• Auditing your current backlink profile
• Identifying toxic or harmful links
• Discovering link building opportunities
• Analyzing competitor backlink strategies
• Monitoring new and lost links
• Evaluating link quality for outreach
• Preparing for link disavow

What This Skill Does

1. Profile Analysis: Comprehensive backlink profile overview
2. Quality Assessment: Evaluates link authority and relevance
3. Toxic Link Detection: Identifies harmful links
4. Competitor Analysis: Compares link profiles across competitors
5. Opportunity Discovery: Finds link building prospects
6. Trend Monitoring: Tracks link acquisition over time
7. Disavow Guidance: Helps create disavow files

How to Use

Analyze Your Profile

Analyze backlink profile for [domain]

Find Opportunities

Find link building opportunities by analyzing [competitor domains]

Detect Issues

Check for toxic backlinks on [domain]

Compare Profiles

Compare backlink profiles: [your domain] vs [competitor domains]

Data Sources

See CONNECTORS.md for tool category placeholders.

With ~~link database + ~~SEO tool connected: Automatically pull comprehensive backlink profiles including referring domains, anchor text distribution, link quality metrics (DA/DR), link velocity, and toxic link detection from ~~link database. Competitor backlink data from ~~SEO tool for gap analysis.

With manual data only: Ask the user to provide:

1. Backlink export CSV (with source domains, anchor text, link type)
2. Referring domains list with authority metrics
3. Competitor domains for comparison
4. Recent link gains/losses if tracking changes
5. Any known toxic or spammy links

Proceed with the full analysis using provided data. Note in the output which metrics are from automated collection vs. user-provided data.

Instructions

When a user requests backlink analysis:

1. Generate Profile Overview

   ## Backlink Profile Overview
   
   **Domain**: [domain]
   **Analysis Date**: [date]
   
   ### Key Metrics
   
   | Metric | Value | Industry Avg | Status |
   |--------|-------|--------------|--------|
   | Total Backlinks | [X] | [Y] | [Above/Below avg] |
   | Referring Domains | [X] | [Y] | [status] |
   | Domain Authority | [X] | [Y] | [status] |
   | Domain Rating | [X] | [Y] | [status] |
   | Dofollow Links | [X] ([Y]%) | [Z]% | [status] |
   | Nofollow Links | [X] ([Y]%) | [Z]% | [status] |
   
   ### Link Velocity
   
   | Period | New Links | Lost Links | Net Change |
   |--------|-----------|------------|------------|
   | Last 30 days | [X] | [Y] | [+/-Z] |
   | Last 90 days | [X] | [Y] | [+/-Z] |
   | Last year | [X] | [Y] | [+/-Z] |
   
   ### Authority Distribution
   
   

   DA 80-100: ████ [X]% DA 60-79: ██████ [X]% DA 40-59: ████████████ [X]% DA 20-39: ████████████████ [X]% DA 0-19: ██████████ [X]%

   
   **Profile Health Score**: [X]/100
   

2. Analyze Link Quality

   ## Link Quality Analysis
   
   ### Top Quality Backlinks
   
   | Source Domain | DA | Link Type | Anchor | Target Page |
   |---------------|-----|-----------|--------|-------------|
   | [domain 1] | [DA] | Editorial | [anchor] | [page] |
   | [domain 2] | [DA] | Guest Post | [anchor] | [page] |
   | [domain 3] | [DA] | Resource | [anchor] | [page] |
   
   ### Link Type Distribution
   
   | Type | Count | Percentage | Assessment |
   |------|-------|------------|------------|
   | Editorial | [X] | [Y]% | ✅ High quality |
   | Guest posts | [X] | [Y]% | ✅ Good |
   | Resource pages | [X] | [Y]% | ✅ Good |
   | Directory | [X] | [Y]% | ⚠️ Moderate |
   | Forum/Comments | [X] | [Y]% | ⚠️ Low quality |
   | Sponsored/Paid | [X] | [Y]% | ⚠️ Risky |
   
   ### Anchor Text Analysis
   
   | Anchor Type | Count | Percentage | Status |
   |-------------|-------|------------|--------|
   | Brand name | [X] | [Y]% | ✅ Natural |
   | Exact match | [X] | [Y]% | ⚠️ [Warning if >30%] |
   | Partial match | [X] | [Y]% | ✅ Natural |
   | URL/Naked | [X] | [Y]% | ✅ Natural |
   | Generic | [X] | [Y]% | ✅ Natural |
   
   **Top Anchor Texts**:
   1. "[anchor 1]" - [X] links
   2. "[anchor 2]" - [X] links
   3. "[anchor 3]" - [X] links
   
   ### Geographic Distribution
   
   | Country | Links | Percentage |
   |---------|-------|------------|
   | [Country 1] | [X] | [Y]% |
   | [Country 2] | [X] | [Y]% |
   | [Country 3] | [X] | [Y]% |
   

3. Identify Toxic Links

   ## Toxic Link Analysis
   
   ### Risk Summary
   
   **Toxic Score**: [X]/100
   **High Risk Links**: [X]
   **Medium Risk Links**: [X]
   **Action Required**: [Yes/No]
   
   ### Toxic Link Indicators
   
   | Risk Type | Count | Examples |
   |-----------|-------|----------|
   | Spammy domains | [X] | [domains] |
   | Link farms | [X] | [domains] |
   | PBN suspected | [X] | [domains] |
   | Irrelevant sites | [X] | [domains] |
   | Foreign language spam | [X] | [domains] |
   | Penalized domains | [X] | [domains] |
   
   ### High-Risk Links to Review
   
   | Source Domain | Risk Score | Issue | Recommendation |
   |---------------|------------|-------|----------------|
   | [domain 1] | 95/100 | Link farm | Disavow |
   | [domain 2] | 85/100 | Spam site | Disavow |
   | [domain 3] | 72/100 | PBN | Investigate |
   
   ### Disavow Recommendations
   
   **Domains to disavow** ([X] total):
   

   domain:[spam-site-1.com] domain:[spam-site-2.com] domain:[link-farm.com]

   
   **Individual URLs to disavow** ([X] total):
   

   [specific-url-1] [specific-url-2]

4. Compare Against Competitors

   ## Competitive Backlink Analysis
   
   ### Profile Comparison
   
   | Metric | You | Competitor 1 | Competitor 2 | Competitor 3 |
   |--------|-----|--------------|--------------|--------------|
   | Referring Domains | [X] | [X] | [X] | [X] |
   | Domain Authority | [X] | [X] | [X] | [X] |
   | Domain Rating | [X] | [X] | [X] | [X] |
   | Link Velocity (30d) | [X] | [X] | [X] | [X] |
   | Avg Link DA | [X] | [X] | [X] | [X] |
   
   ### Unique Referring Domains
   
   **Links only you have**: [X] domains
   **Links competitors share**: [X] domains  
   **Links competitors have, you don't**: [X] domains ⬅️ Opportunity
   
   ### Link Intersection Analysis
   
   **Sites linking to competitors but not you**:
   
   | Domain | DA | Links to Comp 1 | Comp 2 | Comp 3 | Opportunity |
   |--------|-----|-----------------|--------|--------|-------------|
   | [domain 1] | [DA] | ✅ | ✅ | ✅ | High - All competitors |
   | [domain 2] | [DA] | ✅ | ✅ | ❌ | High - 2 competitors |
   | [domain 3] | [DA] | ✅ | ❌ | ❌ | Medium - 1 competitor |
   
   ### Content Getting Most Links (Competitor Analysis)
   
   | Competitor | Content | Backlinks | Content Type |
   |------------|---------|-----------|--------------|
   | [Comp 1] | [Title/URL] | [X] | [Type] |
   | [Comp 2] | [Title/URL] | [X] | [Type] |
   | [Comp 3] | [Title/URL] | [X] | [Type] |
   
   **Insight**: [What content types attract most links in this niche]
   

5. Find Link Building Opportunities

   ## Link Building Opportunities
   
   ### High-Priority Opportunities
   
   #### 1. Link Intersection Prospects
   
   Sites linking to multiple competitors but not you:
   
   | Domain | DA | Why Link | Contact Approach |
   |--------|-----|----------|------------------|
   | [domain 1] | [DA] | [resource page about X] | Suggest your resource |
   | [domain 2] | [DA] | [links to similar tools] | Pitch your tool |
   | [domain 3] | [DA] | [industry roundup] | Request inclusion |
   
   #### 2. Broken Link Opportunities
   
   | Source Pa