Backlink Analyzer
This skill helps you analyze, monitor, and optimize your backlink profile. It identifies link quality, discovers opportunities, and tracks competitor link building activities.
When to Use This Skill
- Auditing your current backlink profile
- Identifying toxic or harmful links
- Discovering link building opportunities
- Analyzing competitor backlink strategies
- Monitoring new and lost links
- Evaluating link quality for outreach
- Preparing for link disavow
What This Skill Does
- Profile Analysis: Comprehensive backlink profile overview
- Quality Assessment: Evaluates link authority and relevance
- Toxic Link Detection: Identifies harmful links
- Competitor Analysis: Compares link profiles across competitors
- Opportunity Discovery: Finds link building prospects
- Trend Monitoring: Tracks link acquisition over time
- Disavow Guidance: Helps create disavow files
How to Use
Analyze Your Profile
Analyze backlink profile for [domain]Find Opportunities
Find link building opportunities by analyzing [competitor domains]Detect Issues
Check for toxic backlinks on [domain]Compare Profiles
Compare backlink profiles: [your domain] vs [competitor domains]Data Sources
See [CONNECTORS.md](../../CONNECTORS.md) for tool category placeholders.
With ~~link database + ~~SEO tool connected: Automatically pull comprehensive backlink profiles including referring domains, anchor text distribution, link quality metrics (DA/DR), link velocity, and toxic link detection from ~~link database. Competitor backlink data from ~~SEO tool for gap analysis.
With manual data only: Ask the user to provide:
- Backlink export CSV (with source domains, anchor text, link type)
- Referring domains list with authority metrics
- Competitor domains for comparison
- Recent link gains/losses if tracking changes
- Any known toxic or spammy links
Proceed with the full analysis using provided data. Note in the output which metrics are from automated collection vs. user-provided data.
Instructions
When a user requests backlink analysis:
- Generate Profile Overview
```markdown ## Backlink Profile Overview
Domain: [domain] Analysis Date: [date]
### Key Metrics
| Metric | Value | Industry Avg | Status | |--------|-------|--------------|--------| | Total Backlinks | [X] | [Y] | [Above/Below avg] | | Referring Domains | [X] | [Y] | [status] | | Domain Authority | [X] | [Y] | [status] | | Domain Rating | [X] | [Y] | [status] | | Dofollow Links | [X] ([Y]%) | [Z]% | [status] | | Nofollow Links | [X] ([Y]%) | [Z]% | [status] |
### Link Velocity
| Period | New Links | Lost Links | Net Change | |--------|-----------|------------|------------| | Last 30 days | [X] | [Y] | [+/-Z] | | Last 90 days | [X] | [Y] | [+/-Z] | | Last year | [X] | [Y] | [+/-Z] |
### Authority Distribution
`` DA 80-100: ████ [X]% DA 60-79: ██████ [X]% DA 40-59: ████████████ [X]% DA 20-39: ████████████████ [X]% DA 0-19: ██████████ [X]% ``
Profile Health Score: [X]/100 ```
- Analyze Link Quality
```markdown ## Link Quality Analysis
### Top Quality Backlinks
| Source Domain | DA | Link Type | Anchor | Target Page | |---------------|-----|-----------|--------|-------------| | [domain 1] | [DA] | Editorial | [anchor] | [page] | | [domain 2] | [DA] | Guest Post | [anchor] | [page] | | [domain 3] | [DA] | Resource | [anchor] | [page] |
### Link Type Distribution
| Type | Count | Percentage | Assessment | |------|-------|------------|------------| | Editorial | [X] | [Y]% | ✅ High quality | | Guest posts | [X] | [Y]% | ✅ Good | | Resource pages | [X] | [Y]% | ✅ Good | | Directory | [X] | [Y]% | ⚠️ Moderate | | Forum/Comments | [X] | [Y]% | ⚠️ Low quality | | Sponsored/Paid | [X] | [Y]% | ⚠️ Risky |
### Anchor Text Analysis
| Anchor Type | Count | Percentage | Status | |-------------|-------|------------|--------| | Brand name | [X] | [Y]% | ✅ Natural | | Exact match | [X] | [Y]% | ⚠️ [Warning if >30%] | | Partial match | [X] | [Y]% | ✅ Natural | | URL/Naked | [X] | [Y]% | ✅ Natural | | Generic | [X] | [Y]% | ✅ Natural |
Top Anchor Texts:
- "[anchor 1]" - [X] links
- "[anchor 2]" - [X] links
- "[anchor 3]" - [X] links
### Geographic Distribution
| Country | Links | Percentage | |---------|-------|------------| | [Country 1] | [X] | [Y]% | | [Country 2] | [X] | [Y]% | | [Country 3] | [X] | [Y]% | ```
- Identify Toxic Links
```markdown ## Toxic Link Analysis
### Risk Summary
Toxic Score: [X]/100 High Risk Links: [X] Medium Risk Links: [X] Action Required: [Yes/No]
### Toxic Link Indicators
| Risk Type | Count | Examples | |-----------|-------|----------| | Spammy domains | [X] | [domains] | | Link farms | [X] | [domains] | | PBN suspected | [X] | [domains] | | Irrelevant sites | [X] | [domains] | | Foreign language spam | [X] | [domains] | | Penalized domains | [X] | [domains] |
### High-Risk Links to Review
| Source Domain | Risk Score | Issue | Recommendation | |---------------|------------|-------|----------------| | [domain 1] | 95/100 | Link farm | Disavow | | [domain 2] | 85/100 | Spam site | Disavow | | [domain 3] | 72/100 | PBN | Investigate |
### Disavow Recommendations
Domains to disavow ([X] total): `` domain:[spam-site-1.com] domain:[spam-site-2.com] domain:[link-farm.com] ``
Individual URLs to disavow ([X] total): `` [specific-url-1] [specific-url-2] ` ``
- Compare Against Competitors
```markdown ## Competitive Backlink Analysis
### Profile Comparison
| Metric | You | Competitor 1 | Competitor 2 | Competitor 3 | |--------|-----|--------------|--------------|--------------| | Referring Domains | [X] | [X] | [X] | [X] | | Domain Authority | [X] | [X] | [X] | [X] | | Domain Rating | [X] | [X] | [X] | [X] | | Link Velocity (30d) | [X] | [X] | [X] | [X] | | Avg Link DA | [X] | [X] | [X] | [X] |
### Unique Referring Domains
Links only you have: [X] domains Links competitors share: [X] domains Links competitors have, you don't: [X] domains ⬅️ Opportunity
### Link Intersection Analysis
Sites linking to competitors but not you:
| Domain | DA | Links to Comp 1 | Comp 2 | Comp 3 | Opportunity | |--------|-----|-----------------|--------|--------|-------------| | [domain 1] | [DA] | ✅ | ✅ | ✅ | High - All competitors | | [domain 2] | [DA] | ✅ | ✅ | ❌ | High - 2 competitors | | [domain 3] | [DA] | ✅ | ❌ | ❌ | Medium - 1 competitor |
### Content Getting Most Links (Competitor Analysis)
| Competitor | Content | Backlinks | Content Type | |------------|---------|-----------|--------------| | [Comp 1] | [Title/URL] | [X] | [Type] | | [Comp 2] | [Title/URL] | [X] | [Type] | | [Comp 3] | [Title/URL] | [X] | [Type] |
Insight: [What content types attract most links in this niche] ```
- Find Link Building Opportunities
```markdown ## Link Building Opportunities
### High-Priority Opportunities
#### 1. Link Intersection Prospects
Sites linking to multiple competitors but not you:
| Domain | DA | Why Link | Contact Approach | |--------|-----|----------|------------------| | [domain 1] | [DA] | [resource page about X] | Suggest your resource | | [domain 2] | [DA] | [links to similar tools] | Pitch your tool | | [domain 3] | [DA] | [industry roundup] | Request inclusion |
#### 2. Broken Link Opportunities
| Source Pa