channel-and-funnel-quality

Name: channel-and-funnel-quality
Rating: 5 (5 reviews)
Author: clamp-sh

Judge whether traffic is actually valuable and whether funnel drop-off is real or expected. Use when comparing marketing channels, reading a conversion funnel, or deciding where to invest. Covers volume × engagement × conversion as a matrix, vanity-traffic detection, expected step drop-off by funnel type, cohort decomposition, and mix-shift (Simpson's paradox) handling.

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View on GitHub ↗License: MIT

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Channel and funnel quality

The specialist skill for judging quality, not just volume. Most "which channel is best" answers get the wrong channel because they look at sessions or even conversion rate in isolation. The right answer is a matrix.

Read analytics-diagnostic-method first if you haven't. This skill assumes you know MECE, triangulation, sample size, and Simpson's paradox. It adds channel-specific and funnel-specific mechanics.

Opening moves

Read analytics-profile.md. The

[Description truncada. Veja o README completo no GitHub.]

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