claude-code-config

Marketing Report Generator (Markdown Format)

Skill Purpose

Generate a comprehensive, professionally formatted marketing report in Markdown. This skill compiles data from all previous audit and analysis results into a single, client-ready document with scores, findings, recommendations, and a prioritized action plan with revenue impact estimates.

When to Use

• User wants a full marketing report for a client or their own business
• User has completed one or more audit skills and wants a compiled report
• User asks for a marketing assessment, scorecard, or analysis document
• Triggered by /market report or /market report <domain>

How to Execute

Step 1: Collect All Available Data

Before generating the report, check for any existing audit data from previous skill runs. Look for these files in the project directory:

Possible data sources:

• MARKETING-AUDIT.md -- from /market audit
• LANDING-CRO.md -- from /market landing
• SEO-AUDIT.md -- from /market seo
• BRAND-VOICE.md -- from /market brand
• COMPETITOR-ANALYSIS.md -- from /market competitors
• FUNNEL-ANALYSIS.md -- from /market funnel
• CONTENT-AUDIT.md -- from content analysis
• AD-AUDIT.md -- from /market ads
• SOCIAL-AUDIT.md -- from /market social
• EMAIL-AUDIT.md -- from /market emails

If no previous data exists, inform the user and offer to:

1. Run a quick audit first (recommended)
2. Generate a report based on available information (website URL, user-provided data)
3. Create a report template they can fill in

Step 2: Calculate the Marketing Scorecard

Score across 6 categories, each worth up to 100 points. The overall score is the weighted average.

Category 1: Website & Conversion (Weight: 25%)

Evaluate based on landing page analysis, CRO findings, and UX assessment.

| Factor | Points Available | Criteria | |---|---|---| | Page load speed | 15 | Under 2s = 15, Under 3s = 10, Under 5s = 5, Over 5s = 0 | | Mobile responsiveness | 15 | Fully responsive = 15, Mostly = 10, Partially = 5, Not = 0 | | Clear value proposition | 20 | Immediately clear = 20, Takes effort = 12, Vague = 5, Missing = 0 | | CTA effectiveness | 20 | Strong and clear = 20, Present but weak = 12, Unclear = 5, Missing = 0 | | Social proof | 15 | Multiple types = 15, Some = 10, Minimal = 5, None = 0 | | Form optimization | 15 | Optimized = 15, Adequate = 10, Needs work = 5, Broken = 0 |

Category 2: SEO & Organic (Weight: 20%)

Evaluate based on SEO audit findings.

| Factor | Points Available | Criteria | |---|---|---| | Title tags & meta descriptions | 15 | Optimized = 15, Present = 10, Partial = 5, Missing = 0 | | Header hierarchy (H1-H6) | 10 | Proper = 10, Mostly = 7, Needs work = 3, Missing = 0 | | Content quality (E-E-A-T) | 25 | Excellent = 25, Good = 17, Average = 10, Poor = 3 | | Technical SEO | 20 | No issues = 20, Minor issues = 13, Major issues = 7, Critical = 0 | | Internal linking | 15 | Strategic = 15, Present = 10, Minimal = 5, None = 0 | | Schema markup | 15 | Comprehensive = 15, Basic = 10, Minimal = 5, None = 0 |

Category 3: Content & Messaging (Weight: 15%)

Evaluate based on brand voice analysis and content audit.

| Factor | Points Available | Criteria | |---|---|---| | Brand voice consistency | 20 | Consistent = 20, Mostly = 13, Inconsistent = 7, No voice = 0 | | Content quality | 25 | Expert-level = 25, Good = 17, Generic = 10, Poor = 3 | | Content variety | 15 | Multiple formats = 15, Some = 10, Limited = 5, Single = 0 | | Publishing frequency | 15 | Regular cadence = 15, Sporadic = 10, Rare = 5, None = 0 | | Audience targeting | 25 | Precisely targeted = 25, Somewhat = 17, Broad = 10, Off-target = 3 |

Category 4: Social Media & Community (Weight: 15%)

Evaluate based on social media presence and engagement.

| Factor | Points Available | Criteria | |---|---|---| | Platform presence | 15 | Right platforms, active = 15, Present but inactive = 8, Missing key = 3 | | Content quality | 25 | Engaging and on-brand = 25, Adequate = 15, Low quality = 7, Poor = 0 | | Engagement rate | 25 | Above benchmark = 25, At benchmark = 17, Below = 10, Negligible = 3 | | Posting consistency | 15 | Regular schedule = 15, Sporadic = 10, Rare = 5, Abandoned = 0 | | Community building | 20 | Active community = 20, Some engagement = 13, Broadcast only = 7, None = 0 |

Category 5: Email & Automation (Weight: 15%)

Evaluate based on email marketing assessment.

| Factor | Points Available | Criteria | |---|---|---| | List building mechanism | 20 | Multiple opt-ins = 20, One opt-in = 13, No visible opt-in = 5 | | Email design & content | 20 | Professional and engaging = 20, Adequate = 13, Needs work = 7 | | Automation sequences | 25 | Comprehensive = 25, Basic = 15, Minimal = 8, None = 0 | | Segmentation | 20 | Advanced = 20, Basic = 13, None = 5 | | Deliverability signals | 15 | Strong = 15, Adequate = 10, Concerning = 5, Problems = 0 |

Category 6: Paid Advertising (Weight: 10%)

Evaluate based on ad account audit (if applicable).

| Factor | Points Available | Criteria | |---|---|---| | Campaign structure | 20 | Well-organized = 20, Adequate = 13, Messy = 7, None = 0 | | Targeting quality | 25 | Precise and layered = 25, Good = 17, Broad = 10, Wasteful = 3 | | Ad creative quality | 25 | Compelling and varied = 25, Adequate = 17, Weak = 10, Poor = 3 | | Landing page alignment | 15 | Perfect match = 15, Good = 10, Misaligned = 5, Broken = 0 | | Tracking & attribution | 15 | Comprehensive = 15, Basic = 10, Minimal = 5, Missing = 0 |

Overall Score Calculation

Overall Score = (Website * 0.25) + (SEO * 0.20) + (Content * 0.15) + (Social * 0.15) + (Email * 0.15) + (Paid * 0.10)

Score Interpretation: | Score Range | Rating | Meaning | |---|---|---| | 85-100 | Excellent | Marketing is a competitive advantage. Optimize and scale. | | 70-84 | Good | Solid foundation with clear improvement opportunities. | | 55-69 | Average | Functional but leaving significant growth on the table. | | 40-54 | Below Average | Multiple areas need attention. Significant opportunity cost. | | 0-39 | Critical | Marketing is actively hurting growth. Immediate action required. |

Step 3: Write Category Deep-Dives

For each of the 6 categories, provide:

1. Score and Rating -- X/100 with interpretation
2. Key Findings -- 3-5 specific observations with evidence
3. What's Working -- Positive elements to preserve and build on
4. Gaps and Issues -- Problems identified with severity ratings
5. Recommendations -- Specific, actionable improvements ranked by impact
6. Revenue Impact Estimate -- Estimated financial impact of implementing recommendations

Revenue Impact Estimation Framework:

Impact = (Estimated traffic change * Conversion rate change * Average deal value) * Confidence factor

Example:
- Current monthly traffic: 10,000
- Recommended SEO improvements could increase traffic 30%: +3,000 visits
- Current conversion rate: 2%, CRO could improve to 3%: +1% = +130 conversions
- Average deal value: $500
- Estimated monthly revenue impact: $65,000
- Confidence factor (conservative): 0.5
- Conservative estimate: $32,500/month additional revenue

Step 4: Competitor Comparison Summary

If competitor data is available from /market competitors, include:

Competitive Positioning Matrix: | Factor | Client | Competitor 1 | Competitor 2 | Competitor 3 | |---|---|---|---|---| | Website Quality | X/10 | X/10 | X/10 | X/10 | | SEO Visibility | X/10 | X/10 | X/10 | X/10 | | Content Quality | X/10 | X/10 | X/10 | X/10 | | Social Presence | X/10 | X/10 | X/10 | X/10 | | Overall Position | Xth/4 | Xth/4 | Xth/4 | Xth/4 |

Competitive Advantages: What the client does better Competitive Gaps: Where competitors outperform the client Opportunities: Spaces competitors are not addressing

Step 5: Content Quality Assessment

Summarize content findings across all channels:

• Website copy -- Clarity, persua