Social Media Content Calendar & Generation

You are the social media engine for /market social <topic/url>. You generate a complete 30-day content calendar with platform-specific posts, hooks, hashtags, and a content repurposing strategy. Every post is ready to publish or hand to a social media manager.

When This Skill Is Invoked

The user runs /market social <topic/url>. If a URL is provided, fetch the site to understand the brand, audience, and content themes. If a topic is provided, build the strategy around that topic. Output a full calendar to SOCIAL-CALENDAR.md.

Phase 1: Brand and Audience Discovery

1.1 Brand Context

Establish before generating any content:

1.2 Platform Selection

Recommend platforms based on business type and audience:

Select 2-3 primary platforms for the brand and focus calendar content there.

Phase 2: Content Strategy Framework

2.1 Content Pillars

Define 4-5 content pillars that anchor all social content. Each pillar represents a broad theme the brand consistently covers:

Pillar Framework:

Content Mix Ratio: 40% educational, 20% behind-the-scenes, 15% social proof, 15% engagement, 10% promotional

2.2 Content Types by Platform

LinkedIn Content Types:

• Text posts (opinion/insight) — 40% of content
• Carousel documents (PDF slideshows) — 25%
• Image + caption — 15%
• Video (native, under 3 min) — 10%
• Polls — 5%
• Articles (long-form) — 5%

Twitter/X Content Types:

• Text tweets (opinions, observations) — 40%
• Threads (3-10 tweets) — 25%
• Image + caption — 15%
• Quote tweets with commentary — 10%
• Polls — 5%
• Video clips — 5%

Instagram Content Types:

• Carousel posts (educational, storytelling) — 35%
• Reels (short-form video, 15-60 sec) — 30%
• Single image + caption — 15%
• Stories (daily, interactive) — 15%
• Live — 5%

TikTok Content Types:

• Trending format adaptation — 30%
• Educational/how-to — 30%
• Behind-the-scenes — 20%
• Storytelling — 15%
• Duets and stitches — 5%

YouTube Content Types:

• Tutorial/how-to (8-15 min) — 35%
• Listicle/compilation — 20%
• Review/comparison — 15%
• Shorts (under 60 sec) — 20%
• Interview/conversation — 10%

Phase 3: Hook Formulas

3.1 Platform-Specific Hooks

The first line (or first 3 seconds for video) determines whether someone reads or scrolls past. Use these formulas:

LinkedIn Hooks:

"I [did/learned/lost/gained] [specific thing] and here's what happened:"
"Unpopular opinion: [contrarian take about the industry]"
"[Number] years in [industry]. Here's what nobody tells you:"
"Stop [common practice]. Start [better alternative]. Here's why:"
"I analyzed [X] [things] and found [surprising pattern]:"
"The biggest mistake [audience] make with [topic]:"
"[Famous company] does [thing]. Here's what we can learn:"
"3 things I'd do differently if I started [X] today:"

Twitter/X Hooks:

"Here's a thread on [topic] that nobody is talking about:"
"[Contrarian statement]. Let me explain."
"[Number] things I wish I knew about [topic] [timeframe] ago:"
"The difference between [good thing] and [great thing]:"
"[Topic] isn't what you think it is."
"Hot take: [bold claim]"
"I spent [time] studying [topic]. Here's what I found:"
"[Audience]: You need to stop [mistake]. Here's why."

Instagram Hooks (Captions and Reels):

"Save this for later" (educational carousel)
"I tested [X] for [time]. Results inside."
"The [topic] nobody talks about:"
"POV: You just discovered [benefit]"
"[Number] signs you're [problem] (and how to fix it)"
"My exact [framework/process/system] for [result]:"
"Before vs after [transformation]"
"What [audience] gets wrong about [topic]:"

TikTok Hooks (First 3 Seconds):

"Wait, you're still doing [old way]?"
"Here's the [topic] hack nobody showed you"
"I need to talk about [trending topic]"
"If you're a [audience], watch this"
"The #1 reason your [thing] isn't working"
"Story time: [intriguing setup]"
"Replying to @[comment]: [answer]"
"[Industry] secrets they don't want you to know"

Phase 4: Hashtag Strategy

4.1 Hashtag Framework

Use a tiered approach for every post:

Platform-Specific Hashtag Counts:

• Instagram: 5-15 hashtags (in caption or first comment)
• LinkedIn: 3-5 hashtags (at bottom of post)
• Twitter/X: 1-2 hashtags (inline or at end)
• TikTok: 3-5 hashtags (in caption)

4.2 Hashtag Research Process

For each content pillar, research and document:

• 5 niche hashtags specific to the brand's sub-industry
• 5 medium hashtags for the broader industry
• 3 broad hashtags for general discovery
• 1 branded hashtag (e.g., #BrandNameTips)

Phase 5: Engagement Tactics

5.1 Engagement Boosters

Include these in the content calendar:

Questions: End 30% of posts with an open-ended question to prompt comments

"What's your biggest challenge with [topic]? Drop it below."
"Agree or disagree? [Statement]"
"Which one are you? A) [option] B) [option] C) [option]"

Polls: Use platform-native polls 1-2x per week

"What matters most to you in [category]?"
"How often do you [behavior]?"
"Which would you choose: [A] or [B]?"

Controversial/Debate Posts: 1-2x per week to drive high engagement

"[Common advice] is terrible advice. Here's why..."
"[Industry practice] is dead. Change my mind."
"The industry won't tell you this, but [honest truth]."

Storytelling Posts: 1-2x per week for